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 |  Aug 03 2010, 5:39 PM

It’s all about the ladies in Michigan. That’s because Meade Lexus has teamed up with to address the needs of women consumers. Now part of the Certified Female Friendly Dealers, Meade Lexus has ensured that all their team members have completed a training and certification process to provide a Certified Female Friendly experience that exceeds women’s expectations.

Meade Lexus is the first Michigan dealership to offer these services. “We know there is always room to improve, and when we learned of this opportunity to enhance the Lexus experience for our female customers, we jumped right in,” says Ken Meade, owner of Meade Lexus. “No less than a few hours after one of our sales associates completed the training, he was told by a female customer he was the best salesperson she ever dealt with—that’s what we’re striving for.”

In order to become Certified Female Friendly, the Meade Lexus employees had to complete an extensive training program on how to best serve women. They also have to take part in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. The result of this training is meant to build lasting relationships with women.

“Women influence 85% of the buying decisions in North American households, effectively becoming the family’s chief purchasing officer,” says Jody DeVere, CEO of, Inc. “AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected, and empowered, which creates tremendous customer loyalty. Meade Lexus’ commitment to women shows that management is serious about earning their business.”

Also in conjunction with, Meade Lexus has launched a female-focused micro-site that provides the tools and resources. Here, you can schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online.