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 |  Sep 16 2011, 10:07 AM

The Targa Newfoundland just got a huge boost in popularity, thanks to Zahir Rana and his Ferrari Enzo.

Any time a Ferari Enzo rashes it’s big news. It’s even bigger when the car crashes into the Atlantic Ocean during a sanctioned open road race. You can’t buy publicity like this. And you probably couldn’t afford to either, with the car worth well over $1 million.

Driven by ZR Auto owner and exotic car enthusiast Zahir Rana, the car is no regular Enzo, but rather a highly modified version by Edo Competition made to look like the ultra-rare FXX and sporting some serious performance modifications. In the past had received a transplant from an FXX model (exactly how Rana managed to get a hold of such an engine is a mystery). More recently it had been converted with a twin-turbo setup, although it’s not known if that was the engine being used during the Targa Newfoundland race.

Watch video of the crash, and the car’s recovery from the ocean after the jump:

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