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A Ferrari FF caught fire near the Shanghai World Expo Avenue in China this past weekend.
According to China’s WZRB, eyewitnesses saw the FF cruising along until it started to smoke and eventually caught fire. The driver was notified of the hazard and turned off the road, gathering his things from the car before calling the fire department.
“They called the police, but the fire spread very rapidly, and when firefighters arrived, the vehicle had been surrounded by fire and was almost totally destroyed,” a witness told WZRB.
Worth about 5.3 million Chinese Yuan, or $840,000 USD, this is not the first FF to set itself on fire. Another FF suffered a similar fate last June, likely caused by defective heat reflectors surrounding the FF’s exhaust. Judging from the pictures from the latest incident, the same defect may be to blame.
GALLERY: Ferrari FF fire
The Ferrari FF is gorgeous anywhere, but putting letting it loose in the middle of a snow-covered forest with Markku Alen behind the wheel? Roll the cameras, because something amazing is about to happen.
In possibly one of the most scenic backdrops you could capture on film, Ferrari put former World Rally Champion Markku Alen into a Ferrari FF to put their innovative 4RM four-wheel drive system to the test. The Finnish ice track specialist and winner of the 1978 FIA Cup for Drivers came away impressed with not only the 4RM system, but Ferrari’s latest 12-cylinder powerplant.
The 8.7-mile forested track had temperatures ranging from -22 to 5 degrees Fahrenheit and was packed with steep inclines and challenging corners. Clearly, this course gave Alen the opportunity to test the Ferrari FF’s capability to extremes, especially the car’s traction on surfaces with very little grip.
Watch the breathtaking video after the break.
Maybe the protests at Occupy Wall St. have merit after all. Nothing demonstrates that the rich are getting richer while the poor are getting poorer quite like the new 2012 Ferrari FF Neiman Marcus Edition. Marked a dear $395,000, an extra $95,000 over the “base” model, all 10 examples of the Neiman Marcus Ferrari FF were called for in just 50 minutes.
The Neiman Marcus FF wears its exclusivity on its interior number plaque and each will come in an elegant Grigio Caldo exterior color and a matching luggage set to compliment the Ferrari’s treated leather interior. To top off the package is an awesome Ferrari Winter Driving Experience that will be held in Aspen, Colorado. Rather than taking the limited edition Neiman Marcus FF’s up the mountain and risk damaging any one of these low volume vehicles, Ferrari will provide the drivers with factory FF’s instead for a memorable arrive-and-drive experience.
Moreover, only recently did we report of a brand new Ferrari FF that burnt to the ground so it is slightly assuring to know that each FF will come with a 7-year maintenance program as well.
Individuals who ordered the Ferrari FF Neiman Marcus also get the added bonus of receiving their cars by spring of 2012. This is much sooner than normal FF buyers, as they must wait as long as two years for their car to be delivered.
A rite of passage of sorts for new Ferrari models, reports have surfaced of a brand new $300,000 Ferrari FF spontaneously catching fire and burning to the ground. The driver of the FF reportedly heard a bang coming from the rear following a rise of flames during his test-drive in Frankfurt, Germany. Pulling to the side of the road and escaping from the car, the driver of the FF sustained no injuries.
Last year news emerged of several Ferrari 458 Italias catching fire. Then, the cause was discovered to be an issue regarding the engine heat shields around the Italia’s V8. As the FF’s V12 engine is up in the front, one could assume that heat reflectors surrounding the FF’s exhaust may be the cause this time around. No recalls or investigations have been announced.
Check out the video of the fire below.
Ferrari will offer a special winter driving course in Aspen, Colorado, with the goal of elevating driver skill and enhancing appreciation for the all-season FF GT, which hits dealerships this fall.
The program stems from the “Pilota on Ice” program recently offered in Italy, and the all-new and all-wheel drive FF will be the star of the program. Sessions will begin in January, and will run for 6-7 weeks, exclusively for Ferrari owners. The program will allow owners to experience the FF’s AWD system in snow and icey conditions. The 4RM all-wheel drive system was designed to retain the sporty dynamic driving characteristics of a traditional Ferrari, in low grip situations. Aspen offers a beautiful setting to test out the vehicle on a custom-made snow and ice course, where the FF truly comes to life.
More information on the winter driving program will become available in late summer.
[Source: Team Speed]
China has become Ferrari’s second largest global market, a not-so-surprising development in light of the global economic realities. The Italian automaker enjoyed strong growth in the first half of 2011, with global sales up 12 percent to a record 3,577 units between January and June. The company also saw sales revenue climb nearly 20 percent up to $1.5 billion.
Ferrari sales have vastly improved in markets like the Chinese mainland, Taiwan and Hong Kong, totaling 378 units in the first six months, up 116 percent from the same period last year. Ferrari is excited about its success and will enter 25 auto shows in China this year, more than double from last year. China still trails the U.S, where 939 units were sold in 2010. Ferrari Chairman Luca di Montezemolo said the sales momentum would extend into the second half as the company recently began deliveries of its four-seater, four-wheel drive sports car, the Ferrari FF.
[Source: Edmunds Inside Line]
Ferrari announced today that the first six months of 2011 have been the best in the company’s history. The Italian automaker posted a record revenue of $1.1 billion for the first six months of this year and delivered a record 3,577 units or 11.8 percent more than the first half of 2010. Sales also increased in the U.S by 23.9 percent to 939. Chinese sales have increased 116 percent to 378 vehicles.
“These results come thanks to the success of the two 12-cylinder limited editions – the 599 GTO and the SA Aperta – and the strong performance of the 8-cylinder models with the California the standard-bearer in the GT sector and the 458 Italia the benchmark in the sports car area,” Ferrari said in a statement.
With the launch of the all-new Ferrari FF underway, the vehicle will most likely contribute to even better sales results in the next few months.
The Ferrari FF went for a skiing holiday in the Italian Alps, and it got a lift via a Chinook helicopter. Who knew the FF was such an extreme-sports junkie?
Two Italian Air Force regiments provided CH-47 Chinook and Augusta 205 helicopters for the Ferrari FF to be hauled to the top of ski resort Plan de Corones. Journalists got a firsthand glimpse at the FF’s all-weather and grand touring capabilities, perfect for shuttling rich ski brats from hillock to trail and back to the lodge bar.
No word on whether Mountain Dew is interested in a cross-promotional campaign.
See the video after the jump: