AutoGuide News Blog
The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
Because Creativity is Overrated
What’s the most important step a manufacturer undertakes when creating a new car? Building a great chassis? Getting the interior ergonomics right? Providing the perfect drivetrain to complement the new product? Nope. All wrong. The really, really important factor for any new car is getting the name right.
All joking aside, a vehicle’s name is very important. Slap a clever name on a car and it can help boost sales. Conversely, choose a bad name for a vehicle, like Probe or Dictator, and it can hurt sales. Manufacturers spend a lot of time and money analyzing potential model names.
Well, that’s usually what happens, but sometimes, the creativity well runs dry. Every now and then a new vehicle receives a name that leaves us all wondering: “Really? That’s all they could think of?” Not to get confused with naming conventions that are just lazy, like Mazda’s numbered sequence or Mercedes-Benz’s lettered sequence. No, we are referring to model names that give the perception maybe the marketing team forgot to show up one day and the engineers were left in charge of naming the new ride. “We are pleased to announce the latest from Hyonbaru Motors, ‘The Car!” Don’t laugh, some the following models are even worse.
The number-crunchers have been earning their keep the last few weeks. With their mathematical weapon of choice in hand, be it a calculator, tally counter or even a trusty abacus, they’ve kept an exacting total of how many vehicles automakers sold over the past 12 months. How did things shake out? Which brand nearly doubled its sales for the year?
Thankfully the world didn’t end last month like Mayan soothsayers erroneously predicted centuries ago. Clearly prophecy wasn’t their major at Yucatan Community College. From an automotive perspective, the year-end news was quite good, with the Detroit Three each posting modest gains.