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 |  Nov 19 2010, 5:24 PM

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This television ad, the first Fiat has produced for North American in almost 30 years, is longer than your average 30 second spot, and makes it clear that the new 500 isn’t just for the teeming masses, but people who like to enjoy life.

Filled with images of happy people and young families, the Fiat ads are decidedly less cheeky than MINIs ad campaigns have been over the years, and we figure that Chrysler is playing it safe considering that the brand is primarily known for the acronym “Fix It Again Tony”. Hit the jump and see for yourself.

[Source: Fiat 500 USA]

Hit the jump to see the video

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