Fiat has unveiled a new commercial today, called “immigrants”, showing off the Fiat 500 and its birth in America. It also looks like the company let a snapshot slip of the new Fiat 500T.
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Car advertising is always aimed at a key demographic, and the newest spot from Fiat Argentina reinforces its slew of commercials aimed directly at men.
Drinking and driving kills many people a year, and the marketers at Fiat are reaching out to people with this simple yet effective commercial.