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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Mar 30 2013, 8:46 AM

alfa-romeo-emblem

Sources close to both Fiat CEO Sergio Marchionne and Audi CEO Rupert Stadler have confirmed that the automakers are in discussion on a major deal that could see Alfa Romeo being sold to the German automaker.

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 |  Mar 14 2013, 12:01 PM

Because Creativity is Overrated


What’s the most important step a manufacturer undertakes when creating a new car? Building a great chassis? Getting the interior ergonomics right? Providing the perfect drivetrain to complement the new product? Nope. All wrong. The really, really important factor for any new car is getting the name right.

All joking aside, a vehicle’s name is very important. Slap a clever name on a car and it can help boost sales. Conversely, choose a bad name for a vehicle, like Probe or Dictator, and it can hurt sales. Manufacturers spend a lot of time and money analyzing potential model names.

Well, that’s usually what happens, but sometimes, the creativity well runs dry. Every now and then a new vehicle receives a name that leaves us all wondering: “Really? That’s all they could think of?” Not to get confused with naming conventions that are just lazy, like Mazda’s numbered sequence or Mercedes-Benz’s lettered sequence. No, we are referring to model names that give the perception maybe the marketing team forgot to show up one day and the engineers were left in charge of naming the new ride. “We are pleased to announce the latest from Hyonbaru Motors, ‘The Car!” Don’t laugh, some the following models are even worse.

 |  Feb 18 2013, 6:31 PM

A Chrysler Group executive has said that Fiat dealerships meeting sales and customer service goals will be the first to get the Alfa Romeo 4C when it goes on sale in America.

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 |  Feb 18 2013, 11:01 AM

Chrysler believes that Alfa Romeo, once brought back to the U.S., will eventually outsell the Fiat brand in America.

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 |  Feb 06 2013, 11:30 AM

The upcoming Maserati Levante SUV will not be produced in Detroit as previously announced. Instead one of Fiat’s plants in Turin, Italy will be making the new luxury SUV. 

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 |  Feb 04 2013, 5:32 PM

Fiat is looking into building a low-cost brand that would rival Nissan-Renault’s Dacia, according to CEO Sergio Marchionne. 

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 |  Feb 04 2013, 3:44 PM

Chrysler’s exclusive attitude about which dealers will be allowed to sell the SRT Viper doesn’t seem to have thinned the lineup for certification much. In fact, the roster is almost full.

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 |  Feb 04 2013, 3:01 PM

There will be at least 10 nameplates available in North America between the Fiat and Alfa Romeo brands for North American buyers by 2016.

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 |  Feb 01 2013, 2:01 PM

Jeep’s new Fiat-based small crossover set to replace the Liberty will likely debut in March during the New York Auto Show.

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 |  Jan 18 2013, 9:31 AM

As automotive partnerships go, a new relationship budding between Mazda and Fiat promises only exciting things, as both companies announced today that a deal has been finalized to produce a new Alfa-Romeo roadster based on the next generation Mazda MX-5.

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 |  Jan 13 2013, 9:01 AM

Fiat has unveiled two design studies that will make their official debut at the 2013 Detroit Auto Show tomorrow.

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 |  Jan 05 2013, 2:23 PM

The Environmental Protection Agency (EPA) has rated the 2013 Fiat 500e at 122 MPGe in the city and 108 MPGe on the highway, giving the electric Fiat a combined rating of 116 MPGe.

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 |  Jan 04 2013, 4:21 PM

A Volkswagen official insisted in an email exchange with AutoGuide.com last month that the Chrysler-based Routan van hadn’t been killed.

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 |  Jan 04 2013, 12:49 PM

The number-crunchers have been earning their keep the last few weeks. With their mathematical weapon of choice in hand, be it a calculator, tally counter or even a trusty abacus, they’ve kept an exacting total of how many vehicles automakers sold over the past 12 months. How did things shake out? Which brand nearly doubled its sales for the year?

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 |  Jan 03 2013, 5:32 PM

Thankfully the world didn’t end last month like Mayan soothsayers erroneously predicted centuries ago. Clearly prophecy wasn’t their major at Yucatan Community College. From an automotive perspective, the year-end news was quite good, with the Detroit Three each posting modest gains.

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 |  Dec 21 2012, 7:02 PM

Jeep plans to increase its stable of models from four to at least six by 2016, with three of those future Jeep models built on platforms from Fiat.

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 |  Dec 18 2012, 3:15 PM

To celebrate the lives of the mothers who will drive them, Fiat has just released a music video entitled “The Motherhood’ feat. Fiat 500L,” which the brand says is “dedicated to all those women who have to be all things to all people and live it large on a daily basis.”

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 |  Dec 11 2012, 9:01 AM

Maserati is hoping its new Quattroporte will help bring the brand’s annual sales to 50,000 units annually, with Italian automaker setting a sales target of at least 13,000 for the next-gen car for next year. 

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 |  Dec 08 2012, 2:02 PM

Interested in a Fiat or Chrysler and currently driving around in a Volkswagen? The automaker is now offering a $1,000 rebate to current VW owners in America if they wish to buy a Fiat or Chrysler vehicle.

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 |  Dec 05 2012, 12:49 PM

Bullying isn’t funny… unless it involves a couple of car companies calling each other’s products ugly. Then its hysterical. 

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 |  Nov 28 2012, 5:43 PM

Ram is getting in on the commercial van action, announcing today that the brand is bringing a Fiat Ducato based van to the market. 

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 |  Nov 28 2012, 5:10 PM

Fiat debuted its 500e electric car today during the L.A. Auto Show to join the list of brands offering gas-free transportation.

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 |  Nov 28 2012, 4:32 PM

Aiming to broaden appeal for the performance-oriented version of its city car, the Fiat 500 Abarth Cabrio made its U.S. debut on the L.A. show floor today.

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 |  Nov 28 2012, 3:21 AM

Ahead of their 2012 LA Auto Show debut, Fiat has unveiled its 500L Trekking model and showed off its North American 500L model.

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