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Ford is making a major push in marketing their Fiesta to the trendy, hip youth market of tomorrow…or today’s automotive enthusiasts. From teaming up with Ken Block to custom commercials on American Idol, to the impressive Fiesta Movement social marketing phenomenon, Ford seems to have a lot of bases covered. Their emphasis has been on customization and personalizing the trendy Fiesta, offering versatility and custom graphics. But now Ford has taken another leap by announcing their Fiesta body kits and accessories.
Starting with the aesthetics, Ford will be releasing a four-piece body kit for the Fiesta which includes a front air dam, side skirts and rear valence. Custom graphics ranging from tattoo-style, bubbles, flames and even ninja blades. For the interior, illuminated door sills, LED cup holder lights, armrest and a shift knob that’s illuminated with a gear number can all be added.
Obviously these aren’t for everybody, but you can’t knock Ford for trying to appeal to somebody. The more boring accessories are pretty run-of-the-mill including floor mats and splash guards. One thing’s for sure though, the Fiesta should be quite successful and we’ll be seeing quite a lot of them in the near future.
View the official press release after the break.
GALLERY: Ford Fiesta Body Kits and Accessories