Tesla and Fisker are essentially polar opposites right now, despite both specializing in developing luxury electric vehicles for the automotive industry. Tesla CEO Elon Musk has never shied away from speaking his mind, and the bold CEO has been highly successful in developing his businesses.
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Unlike exotic EV maker Tesla’s relative success story, Fisker’s has been one riddled with scandal and financial scrambling, the latest of which sings to the tune of $150 million.
Fisker automotive is teaming up with Hollywood star Leonardo DiCaprio to promote global sustainability.
The automotive industry is a global business that is constantly evolving and growing, and we here at AutoGuide know it can be hard to keep up sometimes. So here is a summary of the top stories you may have missed this week:
A series of very public Li-ion defect related incidents have caused the National Highway Traffic Safety Administration’s (NHTSA) decision to hold a meeting with automakers and battery suppliers with regards to the safety of the new technology.
The former General Motors plant in Delaware was acquired by Fisker in order to build its vehicles in America, but recently reports came in that production at Delaware wasn’t guaranteed. Now it appears that Fisker has laid off another dozen employees at the plant, making us believe that the Atlantic production will never take place there.
One of those employees that was laid off is Jeff Garland, who used to serve as community affairs and business development in Delaware. He was quoted as saying that the plant is “absolutely empty”, which makes sense considering Fisker had not installed its machined after taking out the old GM equipment. Chances are now that they probably never will.
“I think what happened was the budget numbers are so tight right now and they’re working so hard to preserve as much cash as they can that something had to give. We’re not making a car in Wilmington right now, so given that situation it was an obvious place to make a cut,” Garland said.
Fisker has had a rough last few minutes. Most recently, another recall was issued on its Fisker Karma for a battery glitch that surfaced as a result of a Consumer Reports test. Much of the skepticism on the future of Fisker comes from the fact that the automaker wasn’t able to secure the rest of its Department of Energy loan.
The continued layoffs doesn’t mean that Fisker is going under. Clearly the American automaker is working its hardest to survive, finding a way to produce its Atlantic in a cost-efficient manner. Hopefully what it showed off is enough to entice investors.
[Source: Delaware Online]
Ford recently announced the EPA fuel efficiency rating for its electric Focus model. Since it doesn’t burn any gasoline, the number isn’t in miles per gallon (MPG), but was given as miles per gallon gasoline equivalent, or MPGe. A new term to the automotive lexicon, it’s worth exploring exactly what MPGe means and how an MPGe rating is determined, especially as the number of electric cars and plug-in electric hybrids on the roads continues to increase.
10. 2013 Lexus ES
Over the past few years Lexus has been referred to as a Japanese Buick, with the number one reason being the ES front-drive luxury sedan – a car that drew direct comparisons with the not-quite-Cadillac GM premium brand. To erase those comparos the new 2013 ES gets a more stylish exterior with a GS-themed front nose and a profile more like the flagship LS.
Swapping its Camry underpinnings for an Avalon platform it has, however, grown even more in size – a notable Buick trait. Plus, to challenge the eAssist mild-hybrid LaCrosse, there’s finally now an ES300h hybrid system getting 39 mpg average.
The Fisker Atlantic debuted at the New York Auto Show this week shedding light that the once mythical Project Nina was indeed a reality. And while it was believed that the Atlantic would be produced at its Wilmington, Delaware facility, Fisker’s CEO announced that “the whole plan has changed.”
Tom LaSorda, Fisker CEO, said that a decision on where the Atlantic will be produced won’t come until the end of summer, possibly putting another delay on the launch of the smaller electric sedan. With the turmoil that Fisker recently has gone through with its DOE loan, it’s no surprise that the American automaker is considering alternative options for production that could perhaps save manufacturing costs.
Even though the Delaware plant, a former General Motors assembly plant, is Fisker’s primary location, LaSorda did elaborate that there are other options available and that the automaker would do what’s best for the company and its shareholders. If Wilmington does become the Atlantic’s production destination, LaSorda said the plant could be ready to go “really quickly.”
At the New York Auto Show, Fisker announced that it had raised $132 million in private capital in the month of March and has not taken any DOE funds since May of last year.
“We are looking at other strategic partnerships. Everything is possible. We will make this car with or without the DOE,” said Fisker Executive Chairman Henrik Fisker.
GALLERY: Fisker Atlantic
[Source: Automotive News]
Originally code named Project Nina, Fisker Automotive unveiled its newest model on the eve of the 2012 NY Auto Show. Now called the Atlantic, it may be a concept car, but according to company co-founder Henrik Fisker it’s 90 of what the production car will be.
Fisker didn’t provide a timeline on when it hopes the car will make it to market and based on the numerous delays the brand’s first car, the Karma, took to launch, it could still be a while. Few exact details are know about the car, but at its reveal Henrik Fisker did provide some insight, as well as plenty of info on exactly just what its main competitors will be.
GALLERY: Fisker Atlantic Concept
For more on the Atlantic, watch the video below:
With plenty of recent bad press, upstart environmental automaker Fisker focused on the positives and began a new chapter in the company’s history with the launch of a new concept car on the eve of the New York Auto Show.
Called the Atlantic, it’s a significantly smaller vehicle than the Karma, and targeted as a green alternative to cars like the BMW 3 Series and Audi A5. In fact, Henrik Fisker says the Atlantic will be priced similar to those two cars (at the high end) and deliver performance on par as well. It will do this with a “next-generation” gasoline range extended electric powerplant says company co-founder and chief designer Henrik Fisker. That engine will be a BMW-sourced 2.0-liter turbocharged 4-cylinder with an additional electric motor and lithium-ion battery pack.
Giving a walk-around of the car, Fisker commented on how spacious the interior is (equal to its rivals), as well as how large the trunk is. “It’s got quite a large trunk as the next generation powertrain is a lot smaller,” said Fisker.
A stunning new vehicle with rear door handles that are hidden to give a coupe-like profile, Fisker says the car is 90 percent developed and that while a concept the Atlantic is, “a promise of what we will deliver.”
GALLERY: Fisker Atlantic Concept
Watch AutoGuide’s first look video of the Fisker Atlantic below:
No folks, this isn’t an April Fools Joke. A pair of images of the Fisker Atlantic fully revealed has leaked and here is the previously called “Project Nina” in its fully glory.
The Atlantic is believed to be the first of three models under the Project Nina umbrella, and according to previous reports will be powered by a BMW-sourced 2.0L turbocharged four-cylinder engine. No specifics have been released on its electric motor.
GALLERY: Fisker Atlantic