Subaru Wins Top Automotive Webby Award For ‘Mediocrity’ Campaign

Share this Article
Subaru of America has won the top automotive Webby Award and the Gold IAAA Award for their ‘mediocrity’ advertising campaign, which lampooned traditional mid-size sedans. Subaru played off the abudnance of bland sedans in the market place. Subaru’s campaign portrays a dull and unexceptional fictional vehicle: the 2011 Mediocrity, displayed in dull beige. hue …. Continue Reading...

Fiesta Movement Gets Going as 140 New Ford Fiestas Hit U.S. Shores

Fiesta Movement Gets Going as 140 New Ford Fiestas Hit U.S. Shores
Share this Article
Ford kicked-off what it calls the “Fiesta Movement” yesterday when 140 new European-built Ford Fiestas were unloaded at ports in Baltimore and Oxnard, Calif. The vehicles will be loaned out to young “trendsetters,” who will report on the vehicles using modern social networking sites like Facebook, Flickr and YouTube. Ford actually used YouTube to select… Continue Reading...