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General Motors’ advertising strategy made headlines several times already this year, but the latest revelation just might be the strangest yet.
The biggest free agent in NFL history has been making his rounds visiting with potential teams. Peyton Manning, former quarterback for the Indianapolis Colts, has the Tennessee Titans as one of his possible landing spots and it appears that Nissan North America is helping make that happen.
While the Titans aren’t exactly the best team in a position to make a run for the Super Bowl, the elder Manning set plenty of records in college while playing as a Tennessee Volunteer. There is plenty of sentimental reasons for Peyton to want to return to Tennessee, and now Nissan, which has its US headquarters in Nashville, is offering to “make Manning a Titan.”
But of course Nissan means they’ll build him a 2012 Nissan Titan Pro-4X pickup truck. The automaker wrote an open letter to Peyton Manning on its website and its Facebook page, but also extended the courtesy regardless of what team Manning picks.
“The Nissan Titan V-8 engine is built in Tennessee,” said Brian Carolin, Senior Vice President of Sales and Marketing, Nissan North America. “And even more poetically for Mr. Manning, the Titan itself is assembled in a place called Canton.” Canton, Ohio of course is the place where the NFL Hall of Fame is and undoubtedly Peyton Manning will be enshrined there once he retires.
Manning is reported to make a decision sometime early next week. The Tennessee Titans, San Francisco 49ers, and the Denver Broncos are at the top of the list for possibilities.
The economy aside, it’s been a very good year for Shahid Khan, owner of Flex-N-Gate Corp.
“Becoming the owner of the Jacksonville Jaguars would be a dream come true for me and my family,” Kahn told Reuters.
Kahn agreed to buy the NFL team yesterday after unsuccessfully trying to buy the St. Louis Rams last year. Last year Flex-N-Gate sold $3 billion in parts to automakers including bumpers, facias and other stamped parts. The company employs 12,000 people at 57 facilities. The team’s former owner, Wayne Waver, seems optimistic about the sale despite its pending approval by both the NFL and its team owners.
“Shahid Khan is a great American success story and he will be an outstanding owner for this franchise and for this community,” Weaver said at a news conference. Weaver has owned the Jaguars since 1993.
“Owning a team in the National Football League has long been my personal and professional goal,” said Khan, who arrived in the United States in 1967 at the age of 16.
That ownership will come at what is actually a low price. Though the official numbers haven’t been announced, Forbes estimates the value to be lower than any other team at $ 725 million.
[Source: Automotive News]