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Hollywood comedian John Lovitz was on hand in Detroit to help launch the Smart For-Us pick-up concept at the 2012 North American International Auto Show today.
Smart might have struggled with sales here in the USA with their fortwo model, but globally this eco-minded brand sold over 100,000 units in 2011.
To capture the American market, Smart is hoping that their new For-Us concept, which is billed as an urban-truck will resonate better in our market. This pick-up however is not designed to carry construction workers and their gear to work. No, the For-Us is aimed towards young couples with an active life-style. So if you are looking for a vehicle to carry your mountain-bikes up to your favorite trail, this would do, just as long as that trail is not too far away.
The For-Us is an electric vehicle and uses the same 55kW motor and 17.6kWh lithium-ion battery pack first seen on the all-electric Smart fortwo. Range is thus pegged at 86-miles on a full-charge. Performance numbers are a similar story, its brisk, but not fast. acceleration from 0-37 mph takes about 5-seconds.
Will this vehicle just be a concept? Very likely, but it shows that Smart is trying to expand its customer base and market share.
GALLERY: Smart forus Concept
If you were one of the unfortunate kids who never got a Power Wheels for your birthday, you might be in luck thanks to Smart.
No it’s not a joke, though it is just a concept car. Smart sent out a press release today detailing its new For-Us pickup truck. With the most serious face you can muster, picture this: Smart’s latest attempt to grab U.S. attention is small enough to fit inside an average pickup truck bed. The little thing measures a miniature 11.6 feet and features a bed just big enough to squeeze a couple of bikes with their front wheels removed.
Smart said in their release that the ultra-compact pickup could be useful for accessing areas traditional trucks cant fit into, like small trails. Despite the obvious limitations around owning a pickup smaller than some golf carts, the Smart For-Us might have a sliver of merit: it’s an EV. Perhaps if the company sees its way to marketing this little utility buggy, the world might have it’s first zero-emissions pickup truck. Just try not to go too far out into the bush. You wouldn’t want to run out of battery power on the “isolated trails” Smart suggests taking the For-Us on.
If you’re still curious, more details are set to emerge on this curious creation at the 2012 North American International Auto Show.