The 2011 Ford Explorer beat out the Dodge Durango and Jeep Grand Cherokee to win the North American Truck Of The Year award. The winner was announced at the 2011 North American International Auto Show, where the Chevrolet Volt was also announced as the Car of the Year. Ford took the honors last year with… Continue Reading...
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We bet that you wish you could be in the car whenever your teenager takes it out for a spin. Sure, you trust them, but you would feel better if you could make sure they weren’t going too fast or you could turn the radio dial when Howard Stern comes on. Thanks to Ford’s enhanced… Continue Reading...
Finalists for the North American Car and Truck of the Year have been announced, with Chrysler dominating the truck field, and electric vehicles comprising 2/3rds of the car category. The Dodge Durango and Jeep Grand Cherokee, both built on the same platform, were nominated in the truck category, as well as the re-designed Ford Explorer…. Continue Reading...
Industry trade publication Advertising Age has named Ford it’s 2010 Marketer Of The Year, a prestigious honor that was previously won by companies like Apple, Nintendo and JetBlue. Ford was recognized for its innovative marketing campaigns, such as the Fiesta Movement program, which leveraged social networks and word-of-mouth advertising, as well as its new commercials… Continue Reading...
Pop quiz: What does the symbol above – found on the dashboard of cars and trucks made after 2008 – stand for? A) Warning: big hips ahead B) Yikes! Have you put on weight? C) Oh no! Your big mug is empty D) Danger! A viking helmet is heading right for you! Actually, it’s none… Continue Reading...
Ford‘s Explorer Sport Track has always been a bit of an oddball. Overlooked by a fair number of consumers, it was every bit as capable as a Nissan Frontier or Toyota Tacoma, they never really sold – sales figures show that Ford moved 75% more Explorers than Sport Tracs. The ones that did make it… Continue Reading...
Take a look at the Ford Territory SUV pictured above. It looks just like our now-dead North American market Ford Taurus X, right? Underneath, the two cars couldn’t be different. The Taurus X is based on the last generation Taurus, a heavy, lumbering, underpowered behemoth, while the Territory is based on the rear-drive Falcon, and… Continue Reading...
Ford is keeping up their relentless web campaign to help promote the 2011 Explorer, and they’ve released three new videos to demonstrate what their new SUV crossover is capable of. The three videos highlight the Ford Explorer’s Terrain Management System, Blind Spot Information System and the Trailer Control System. All three are pretty neat, although… Continue Reading...
By now, everybody’s patience is wearing thin with Ford‘s Explorer marketing campaign, whereby the automaker is obnoxiously revealing slivers of the Explorer’s exterior and interior design. It’s one thing to build hype for a car, but it’s another to have people inclined to hate your product before it’s even been revealed. Ford has added yet… Continue Reading...
Ford’s endless trickle of 2012 Ford Explorer teaser shots will mercifully come to an end next Thursday, when Ford unviels their new crossover in Midtown Manhattan, with spokesman Mike Rowe MC’ing the event. The choice of venue for Ford’s event is somewhat telling, considering that the Explorer is being marketed as a crossover more adept… Continue Reading...
Ford‘s new Curve Control system is arguably a bigger competitive advantage for the 2012 Explorer than the crossover’s new sheet metal, but for some reason, the Blue Oval was happy to demonstrate their new technology while covering the exterior of the car in black material. Essentially, Curve Control is an extra layer of protection on… Continue Reading...
In an all-new approach to vehicle launching, Ford is choosing to reveal their hotly anticipated Explorer on Facebook, rather than at a traditional public launch. Ford has already shown a few teaser shots of the car on the popular social networking site, but nothing substantial has been leaked- expect a full reveal next month. Unveiling… Continue Reading...
Ford continues to let bits and pieces of the 2012 Explorer’s design trickle out, and the latest photo shoot (which made its debut on Ford’s Facebook page) takes place in the snowy woods, with a a few details visible. Notably, the A-Pillar of the car is blacked out, which gives less visual heft (and is… Continue Reading...
No confirmation has been given, but there’s a very good chance that this rendering is the finalized design of the 2012 Ford Explorer, one of Ford’s most hotly anticipated products. The new Explorer marks the first time that Ford’s mainstay SUV switches to a car-based, front wheel drive platform, a move that has caused some… Continue Reading...
The trickle of informations surrounding Ford‘s next Explorer has been slow, but the Blue Oval released yet another teaser in the form of a portrait of the new car’s chief engineer posing with the new model. Jim Holland, formerly responsible for the 2002 Range Rover, gave an interview with the Detroit Free Press where he… Continue Reading...
Ford is sticking by its slow-selling Flex crossover despite the distinctive box-on-wheels failing to meet its sales targets, and a host of internal competition in the form of a re-designed Ford Edge and an all-new Ford Explorer. The Flex was marketed as a family-hauler after Ford killed its Freestar minivan in 2006. However Ford is… Continue Reading...
Jeep‘s 2011 Grand Cherokee is one of the most important products for what is arguably Chrysler’s strongest brand. The new 2011 model represents a move upscale for the Grand Cherokee, but the base price will rise to $32,995, a fair bit more expensive than its main rivals, the Ford Explorer and Chevrolet Traverse, which start… Continue Reading...
The 2012 Ford Explorer was shown to dealers at a meeting Tuesday, but confusion over the launch date of the vehicle put a damper on the buzz surrounding the pivotal Ford product. The Explorer is a popular vehicle for Ford, but the new generation will change from a traditional truck-based SUV to a car-based crossover…. Continue Reading...
The four-wheel-drive Ford Explorer topped the list of clunkers traded in under the Car Allowance Rebate System. Ford vehicles appeared five times on the Cash for Clunkers top ten trade-in vehicles list released by the U.S. Department of Transportation. The four-wheel-drive Explorer was number one with the two-wheel-drive version at number four. The Ford F150… Continue Reading...