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When it comes to automotive loyalty, Ford proves they must be doing something right, as the company just won the 15th annual Polk Automotive Loyalty Awards.
The last time that Ford won this award was back in 1999, so they’ve had plenty of time to work on the customer loyalty aspect of the business. And it’s paid off – Ford came away on top in the many categories, including: Overall Loyalty to Manufacturer; Overall Loyalty to Make; Ethnic Market Make – African-American; and Mid/Full-Size Pickup for its F-Series truck line up.
The Polk’s Automotive Loyalty Awards are given to automakers that retain car owners over repeat buying cycles. To track owner loyalty, Polk follows trends throughout the year and completes in-depth analysis of automotive shopping behaviors, related market influencers and development of retention strategies. Polk also determines automotive loyalty when a new vehicle consumer purchases or leases another new vehicle of the same model or make.
According to Brad Smith, director of Polk’s loyalty management practice, the 2010 awards are based on an analysis of 4.9 million return-to-market events during the 2010 model year. The 2010 model year runs from October 1, 2009 through September 30, 2010.
You can see the full list of winners after the jump.
Ford‘s F-Series truck is America’s best selling vehicle for the 34th straight year, moving an astounding 528, 349 units, up nearly 28 percent from 2009. In second place was the Chevrolet Silverado, which moved a relatively paltry 370,135 trucks, but saw a 17 percent jump in sales.
The Toyota Camry and Honda Accord duked it out for the title of Best Selling Passenger Car, with the Camry edging out the Accord by 16,423 units. Toyota sold 327,804 Camrys in 2010, a 7.5 percent drop, while Accord sales were up 8.1 percent to 311,381 units.
Rounding out the top 10 were the Toyota Corolla, Honda Civic, Nissan Altima, Ford Fusion, Honda CR-V and Dodge Ram. Also noteworthy is that Ford sold more total units in 2010 than previous leader Toyota.
[Source: Kicking Tires]
But a parts shortage, affecting unspecified components, threatens to impede Ford’s launch plans, forcing a batch of F-Series trucks to sit idle as the automaker waits for the parts.
The 2011 F-Series was given a range of new powertrains designed to address consumers increasing desire for better fuel economy. F-Series sales rose by 30 percent last month, a strong number in light of the upcoming refreshed model and rising fuel prices.
[Source: Automotive News]
Despite GM having exited the medium duty market, Ford isn’t resting on its laurels. It’s F-650 and F-750 chassis cabs, which are primarily used for towing and commercial grade hauling work are receiving a few updates. One of the most significant is the adoption of the 6.8-liter V-10 found in the lighter Super Duty trucks (F-250-F-550) for the 2012 model year. According to Len Deluca, Director of Ford’s Commercial Truck Sales and Marketing, the addition of the V-10 will be “welcome news to many business and municipalities,” while providing a wider range of powertrain options and solutions than Ram, Navistar, Isuzu and Hino (to name a few) currently offer in the Class 6 and 7 truck market.
For use in the medium duty Ford trucks, the V10 will be rated at 362 horsepower at 4750 rpm and 457 ft-lbs of torque at 3250. This enables gross vehicle weight ratings on these trucks to range from 20,000 up to a substantial 30,000 lbs, making them highly suitable for a range of different uses, from flatbed recovery vehicles to Fire Department use and short haul delivery runs. Teamed with the V10 is a version of Ford’s six-speed automatic TorqShift transmission, which features a powdered metal carrier in the planetary gearset for extra strength and increased torque capacity (some 735 ft-lbs), plus dual overdrive gears to aid fuel economy and a Live Drive Power Take Off (PTO) than can power such features as snow plows, salt spreaders and dump bodies directly off the crankshaft while the engine is running, no matter what speed the vehicle is traveling.
Alongside the V10/six-speed combo, Ford announced that it will be also offering an alternative fuels prep package for the 2012 Medium Duty trucks, following on from the smaller Super Duty rigs. This version of the V10 will incorporate hardened valves and seats for better wear resistance from gaseous fuels like Compressed Natural and Liquified Petroleum Gas. Ford has announced that the 2012 Class 6 and 7 chassis cabs will go on sale during the fourth quarter of 2011.
[Source: Ford Motor Company]
General Motors’ vice chairman of global product operations is so strong a believer in his company’s product he’s willing to prove it in a tug-of-war between the GMC Heavy Duty and the Ford F-Series Super Duty.
Vice Chairman Tom Stephens made the bold statement in an interview with PickupTrucks.com about the new Duramax engines powering the 2011 Chevrolet and GMC Heavy Duty. The site’s editor was surprised by the statement, he asked Stephens three times if he was serious, but Stephens remained adamant.
“You’re going to love our new diesel Duramax engine in the new Heavy Duty,” Stephens told PickupTrucks.com. “You know what I want to do to prove it? I want to take our truck and Ford’s [new Super Duty] and chain them together back -to-back. Then I want to have them pull against each other. I know our truck will beat theirs.”
PickupTrucks.com passed the challenge on to Ford but has yet to get a response. We’re not sure if Ford is willing to take the bait, but this is one challenge we would love to see.
Tough economic times often bring about shifts in the marketplace and one such example can be found in the light-duty pickup truck market. In the month of June the Chevy Silverado out-sold the Ford F-150, but that’s not what the numbers appear to say at first.
While the entire F-Series lineup (including the F-150 as well as the F-250 and F-350 work horses) did account for more sales at 173,646 units as compared the the Silverado’s (1500, 2500 and 3500) 149,949 units, when you eliminate the heavy-duty players and just look at the light-duty segment the Silverado is king.
In fact, according to pickuptrucks.com, this isn’t an anomaly either, as these June numbers are actually a continuation of the Silverado’s light-duty dominance.
The Silverado was also able to grab a larger share of the marketplace in July, with a total share of 32.4 percent of the light-duty segment, up from 31.5 percent. Surprisingly the F-150 also grew its share from 28 percent to 29.1 percent, while the Dodge Ram grew from 13.6 percent to 15.8 percent.
And as the big three players all grew, the bottom-feeders got hammered in June with Toyota, Nissan and GMC all losing market share.
In the heavy-duty segment, Ford continued to embarrass the competition with almost 50 percent of the market, something which drastically bolsters it’s overall F- Series numbers.
Interestingly, this story is the second bit of good news for the Chevy brand in June, as the Camaro also out-sold the Mustang for the first time since 1993.