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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
Ford’s F-150 Raptor is an off-road tuned machine, meant to tackle dirt, rocks and mud, and Ford even wants us to believe that it is ready for Mars.
Ford will unveil an all-new Super Duty trim in one week, teasing the event with the picture you see above.
The photo doesn’t show much, but we can make out the massive front grille and imposing workhorse stance Super Duties are known for. The new Ford model will be made public with an announcement from Ford and its partners at Professional Bull Riders.
Bull riding is synonymous with cowboys. Cowboys and Ford mixed together means one thing: King Ranch. It’s true that a King Ranch wouldn’t be a “new” trim level, but maybe Ford is planning to refresh the famous farmer’s dream package.
Official unveiling happens on March 9. Check back here for the complete details as they become available.
Things just got mighty interesting with the Super Bowl ads, with Ford sending a cease-and-desist over to both General Motors and NBC in hopes that the Chevrolet Silverado apocalypse ad won’t air during the big game.
It’s probably too little, too late considering the commercial has already been seen several million times on the Internet, but the impact it could have being played during the big game clearly still worries Ford. The American automaker has asked NBC to pull the $7-million, one-minute ad from the Super Bowl but it appears that NBC will not be respecting that request. At the time of this writing, the ad will still be played and we can’t imagine NBC pulling it at this point in time.
GM Global Chief Marketing Officer, Joel Ewanick, is clearly finding the situation a little on the lighter side, releasing this in a statement: ”We can wait until the world ends, and if we need to, we will apologize,” Ewanick said. “In the meantime, people who are really worried about the Mayan calendar coming true should buy a Silverado right away.”
Ford spokesman Mike Levine has confirmed that Ford did send a letter to Chevy in regards to the ad and that Ford has a gripe with the durability claims that GM is putting out about their products.
In case you’ve missed the ad, check it out after the break.
[Source: Yahoo! Autos]
Reports are coming in that Ford‘s next-generation F-Series full size pickups will be using plenty of aluminum panels in order to save weight. Ford is working adamantly to comply with fuel economy standards that continue to become more stringent.
Due in 2014, the new F-Series trucks will have aluminum doors and fenders, which is a tad shocking in the full size pickup market where steel has been the standard for decades. The continued movement towards using aluminum is consistent with Ford’s intentions to shave up to 700-lbs per model before 2019.
Currently the F-Series and Explorer utilize an aluminum hood, but the F-Series has never been outfitted with aluminum body panels. Ultimately however, weight savings means cost savings, in addition to better fuel economy.
[Source: Ward's Auto]
Not too long ago, if you had a 3/4 or 1 ton pickup that made 600 ft-lbs from its diesel engine, it was a really big deal. No longer. In 2010, both Ford and GM heavy-duty trucks top 700 ft-lbs from their turbo diesel engines with Ford claiming 735 ft-lbs and GM recently upping its number to 765 ft-lbs. But in what has become perhaps a new performance war, Ford is set to up the ante once again, this time by tuning it’s 6.7-liter PowerStroke turbo diesel to deliver 400 horsepower and a whopping 800 ft-lbs of torque.
It’s been claimed that these numbers are possible with the current powertrain due to such engineering features as a graphite iron block employed on the 6.7-liter version of the PowerStroke, along with Ford’s beefy six-speed automatic transmission, which was designed from the outset to handle extreme torque loads. At this stage it’s too early to say exactly how the increase in power and torque will be achieved, but expect revised engine mapping to be a prime factor, along with some hardware upgrades. However, given industry lead times and because 2011 Super Duty trucks are already on sale, the more powerful diesel will likely become available late in the model year, much to the chagrin of those that have already purchased one of the 2011 model year trucks. As somebody once said, the best things often come to those who wait.
And given the tug of war going on between Ford and GM, it will be interesting to see how the General responds to this latest salvo.
[Source: Pickup trucks.com]