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Fisker Automotive announced today that former Chrysler head Tom LaSorda will replace the company’s namesake, Henrik Fisker, as the new CEO.
Fisker first called LaSorda to join the team as an observer and to assess the company as a whole. After two months of evaluation,He asked LaSorda to become CEO. Fisker meanwhile announced his intent to “build the brand globally” and make it his personal task to push sales in foreign countries. In lieu of his previous position, Fisker named himself the company’s executive chairman.
LaSorda seems like a safe choice to further the brand: As a 32-year veteran of the automotive industry, he knows a thing or two about running car companies. “I am delighted to be assuming such a central role at this exciting time in Fisker Automotive’s history,” LaSorda said.
With financial troubles recently plaguing the company, Fisker might need a boost to keep afloat. The company also announced this morning that the Fisker Surf, which is a hatchback Karma, will debut at the 2012 Paris Auto Show, and be ready for delivery by early 2013 at the latest.
While the company’s future is unclear, it seems that the California start up is doing everything in its power to keep from failing.