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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  May 15 2012, 5:37 PM

It was inevitable. The slew of ads for the Scion FR-S that will soon inundate every auto enthusiast’s computer screen have started hitting the internet.

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 |  Feb 08 2012, 5:00 PM

We recently reported that Scion shot a new commercial for their upcoming FR-S sports car with Ken Gushi behind the wheel. What we didn’t know at the time was that Gushi had a hair raising experience with a deer while on the shoot.

And of course the cameras were rolling as he drove through some winding mountain roads in Northern California, and Scion has decided to share the video with the rest of the world. It’s crazy just how close of a call Gushi had with the deer while filming. Luckily Gushi, the deer and the FR-S were unharmed while making the commercial…at least as far as we know!

Watch the video clip after the break and try your best not to gasp.

Read’s review of the Scion FR-S here.

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 |  Jan 30 2012, 7:30 PM


Unless you’ve been living under a rock that’s inside a cave the last couple of months, you might have heard of the Toyota GT 86 which will be coming to America as the Scion FR-S. But in case you haven’t heard of the FR-S (you can read our review here), Scion went out and shot a commercial recently with drifter Ken Gushi behind the wheel.

ATTIK creative agency was called upon to direct the ad, with Simon Needham at the helm. ATTIK is also known for Scion’s wacky Zeus Release Series campaign that was well, wacky. Scion Vice President Jack Hollis also spent the day at the commercial shoot and even had time to speak to Ken Gushi to get his feedback on the new sports car.

The behind-the-scenes look that Scion has shared with us is pretty neat, seeing all the cameras and contraptions utilized to film the commercials. Three unique commercials were shot that day and will air nationally this spring when the FR-S goes on sale. We’re definitely interested to see what the results were and expect nothing but excitement with Gushi behind the wheel in the ads.

GALLERY: Scion FR-S Behind the Scenes Commercial Shoot


[Source: Scion Blog]