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Chrysler has announced that it will begin offering Ram customers a spray-on bedliner option for its 2010 model year 1500, 2500 and 3500 pickup trucks. Dealers will be able to order the factory-installed upgrade beginning immediately.
The spray-on bedliner option will be available on all Ram Truck trim levels (ST, SLT, TRX, Power Wagon and Laramie), all cab sizes (Regular, Quad, Crew and Mega) and all bed lengths (5-foot, 7-inch; 6-foot, 4-inch and 8-foot). Manufacturers Suggested Retail Price is $450.
“Creating a stand-alone brand for Ram Trucks has allowed us to concentrate on how customers are using their trucks and what new features they’d like to see,” said Fred Diaz, President and CEO, Ram Truck Brand, Chrysler Group LLC. “Spray-on bedliners are very popular with pickup owners, and we felt this factory-installed, factory-warranteed option would be a welcomed response to our customers. We’ve taken our new lineup of award-winning Ram Trucks and made them even better.”
The new Ram Truck factory-installed spray-on bedliners come with a 3-year, 36,000-mile warranty. They offer owners a number of benefits including a 10-pound weight savings over drop-in bedliners; a reduction in noise, vibration and harshness (NVH); chemical and abrasion resistance; improved in-bed traction and an improvement in perceived value.
“We expect the spray-on bedliner could quickly become one of our most popular Ram Truck options,” said Joe Veltri, Vice President of Product Planning, Chrysler Group LLC. “More than 90 percent of all truck owners want pickup bed protection, and spray-on bedliners are sometimes preferred over drop-in bedliners. Now Ram Truck offers both.”
Chrysler Group has extensively tested its spray-on bedliners for UV stability and surface adhesion. The protective material is sprayed to a standard thickness of 3mm on horizontal surfaces — including the tailgate — and 2mm on vertical surfaces.
The all-new 2010 Dodge Ram Heavy Duty pickup has just been awarded Motor Trend magazine’s Truck of the Year award for 2010.
“To have our all-new 2010 Ram Heavy Duty named Truck of the Year by the editors of Motor Trend really defines how great this new Ram Heavy Duty pickup is,” said Fred Diaz, Ram Truck Brand CEO. “The Motor Trend Truck of the Year Award is like a standing ovation for the Chrysler Group designers, engineers and planners who developed this incredible Ram Heavy Duty Truck.”
Editor-in-Chief Angus McKenzie said that, “The 2010 Ram Heavy Duty absolutely nailed the award in terms of our criteria, from the attractive exterior styling, to the plush and quiet cabins, to the tough and capable powertrains, especially the impressive Cummins diesel, which meets 50-state emissions standards without needing expensive after-treatment technology. It delivers the capability heavy duty truck users demand, with style and refinement they perhaps did not expect.”
Ram HD models range in price from $28,165 all the way up to $51,095. The Power Wagon also returns for 2010 at a price of $45,780. It comes exclusively as a 2500 4×4 Crew Cab with a 6-foot 4-inch box and includes electric locking differentials (front and rear), an electronic disconnecting sway bar, 32-inch BFGoodrich tires, Bilstein shocks, skid plates, a Warn 12,000-pound winch and a 4.56 axle ratio for serious off-roading.
In total the 2010 Ram HD gets three cab styles (regular, crew-cab and Mega Cab) and two cargo box sizes (6-foot, 4-inches and 8-foot), as well as single and dual rear wheels and five trim level s (ST, SLT, TRX, Power Wagon and Laramie). 2010 is the first year Dodge is offering the Ram HD with a crew cab.
The base engine is a 383-hp 5.7-liter HEMI V8 with 400 ft-lbs of torque, while the real big dogs get a 6.7-liter Cummins diesel with 350-hp and 650 lb-ft of torque available at just 1500 rppm.
The Ram 3500 with the Cummins diesel offers a towing capacity of 18,500 lbs with a max payload of 5,110 lbs. Auto-box dually models with the 4.10 rear end get an increased Gross Combined Weight Rating (GCWR) of 24,5000 lbs – up 500 lbs. The 4×2 3500 models increase from 23,000 lbs to 24,000 lbs. Both 4×4s and 4×2s get increased Gross Axle Weight Ratings (GAWR) due in part to larger front axle U-joints. Diesel 4×4s now have a rating of 5,500 lbs (up from 5,200 lbs) and diesel 4×2s get a 5,000 lb rating (up from 4,700 lbs.) The 2500 4×4 crew cab diesel trucks get an increase GCWR of 9,600 lbs – up from 9,000 lbs.
To help with towing, Dodge has equipped its new Heavy-Duty trucks with a towing mode as well as an Electronic Range Select, which lets drivers manually limit the highest available gear, and perform manual upshifts and downshifts based on road speed and engine rpm.
Outside, the new Heavy-Duty Ram models come with unique styling cues for 2010 and yet maintain the new Ram look. One particular change is in the size of the grille, with a larger front opening and taller hood to accommodate (and feed air to) the 6.7-liter Cummins turbo diesel. Heavy-Duty models also get a unique bumper design to allow better access to the tow hooks and winch on Power Wagon Models.
Inside, the Heavy-Duty models get heated front and rear seats and a heated steering wheel, memory seats, navigation, adjustable pedals and numerous audio/video options including a 10-speaker sound system and SIRIUS Backseat TV with three channels.
Heavy-Duty Mega Cab models also boast best in class interior room with the largest and longest cab (143.2 cubic feet and 111.1 inches long); the most interior volume (72.2 cubic feet); the most cargo volume behind rear seat (7.7 cubic feet); the largest flat-floor load area (16.8 square feet); the most second-row leg room (44.2 inches); the largest rear-door opening (34.5 inches wide, 35.5 inches high); the largest rear-door open angle (85 degrees); and first-ever reclining rear seats (22- to 37-degree seat-back angle).
Motor Trend Truck of the Year competitors are evaluated based on six criteria: design advancement, engineering excellence, intended function, efficiency, safety and value.
See AutoGuide’s 2010 Ram HD First Drive article here:
GALLERY: 2010 Dodge Ram HD models
For more on the new 2010 Ram 2500 and 3500 HD models, see the official release after the jump: