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There will be no public mea culpa, but Ford marketing boss Jim Farley has apologized for sensational remarks he made about General Motors.
Farley made headlines recently when early copies of New York Times reporter Bill Vlasic’s new book “Once Upon a Car” were released, containing comments attributed to him. Included among them was the following: “We’re going to beat on them, and it’s going to be fun…f**k GM. I hate them and their company and what they stand for. And I hate the way they’re succeeding.”
Farley told reporters recently that he personally apologized to his cross-town equivalent, GM marketing boss Joel Ewanick. Speaking with reporters at a recent conference at the University of Michigan, Farley also said (while speaking of himself in the third person); “No one respects the competition more than Jim Farley. I told them I respect what they’ve done.”
[Source: Automotive News]
Ford’s head of marketing came out today with a brash, succinct statement that strikes deep down into the core of humanity: “f**k GM.”
Jim Farley, shown above in a much calmer demeanor, launched this shot across the bow in an early copy of the book “Once Upon A Car,” by New York Times reporter Bill Vlasic. Farley was quoted as saying, “”We’re going to beat on them, and it’s going to be fun…f**k GM. I hate them and their company and what they stand for. And I hate the way they’re succeeding.”
The book details the derailing of the Big Three during the early months of the recession, which may serve to justify this sort of motivation: after all, corporate executives usually know better than to sprinkle their public statements with four-letter words. GM was quick to respond, with one spokesman replying, “we would not have expected such crass words coming from Ford.”
In the immortal words of Officer Marcus Burnett, Miami-Dade PD: “sh*t just got real.”