Honda’s New Development Chief Aims to Re-inject Excitement

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Honda’s New Development Chief Aims to Re-inject Excitement
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However, there are signs that Honda is trying to re-capture the “je ne said quoi” that marked the company and its products a generation ago. It’s new North American development boss, Erik Berkman, who spearheaded the introduction of the popular 2004 Acura TL, is putting together a plan designed to help Honda restore its reputation. Continue Reading...

Ford and Honda Top J.D. Power’s 2010 Customer Retention Study

Ford and Honda Top J.D. Power’s 2010 Customer Retention Study
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Automakers know how important customer loyalty is to the success of their companies. That’s why the good ones concentrate not only on making a safe and reliable vehicle, but one that’s fun to drive as well, and then back it up with great service. And J.D. Power is on top of which automakers are doing… Continue Reading...