Ford is taking a clever approach to virtually revealing the new 2013 Fusion sedan before its official debut at the upcoming 2012 Detroit Auto Show. Using an app, now available on Android and iOS systems for smartphones and tablets, is an augmented reality game app where users can virtually drive the new Fusion through a series of worlds that unlock to reveal the car.
Each track is loaded with video clips featuring insight on technology and design from key Fusion team members. A daily video clip will unlock more content to the app every day with demonstrations of key vehicle features on the new 2013 Fusion.
When the vehicle finally debuts at the 2012 Detroit Auto Show, users will be able to unlock access to the full image of the car. At that point, they will also be able to drive any of the four Fusions on the virtual track in addition to creating a custom image of the car to share via Facebook or Twitter.
The all-new Ford Fusion will also be the Official Car of the 2012 CES show.
Check out an app walkthrough video after the break.