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Hollywood and the automobile industry share a rich history. Since the first motion pictures debuted cars have played a starring role, something that’s still true today, especially on the small screen.
Take the brand new Volvo FH16 out for a spin… but be careful of obstacles. That’s the idea behind Volvo Trucks’ new game for smartphones and tablets.
Released to coincide with the 25th anniversary of Volvo’s flagship truck, FH16 750 is an exciting and entertaining game that tests your lighting fast reflexes. The object of the game is to get rid of various obstacles that pop up and get in your way. To move to the next level (there are eight to get through), you need to accumulate enough points… and not crash your truck. The game also offers some interesting facts about the Volvo Trucks’ FH16-750.
“It’s easy to learn, but hard to master. If you’re good, you can get onto the high-score lists and boast about your results on Facebook or Twitter. There is also a contest on Worldtrucker, our online truck community, where weekly prizes are awarded,” said Niclas Hermansson, Digital Marketing Strategist at Volvo Trucks.
You can download the FH16 750 game for free at the Apple App Store, Android Market or Volvo Trucks’ game site To download the game, you need the iPhone 4/4S or iPad 2 or Android 2.3 phones or tablets with 480×800 screen resolution or higher.
Be sure to check out the game trailer after the jump.
In the interest of fairness, we do think it’s incredibly difficult to market a new car. After all, how are you supposed to get attention from prospective buyers — especially when your latest city car is geared toward the youngest demographic possible?
Audi is trying to coax a few more eyeballs onto their A1 city car by releasing Beat Driver (iTunes link), an iPhone / iPod Touch / iPad game. The purpose? Steer through a fictional landscape (think F-Zero or Wipeout), drive into pulsating blocks, get powerups, and avoid the dreaded black “X” block.
As an avid iPhone users, we immediately downloaded and fired up the game — and were pleasantly surprised to find a track by Canadian band Metric (“Gold Guns Girls”) as one of the in-game songs. Torpedo, Tommy Sparks, The Music, White Lies, The Rakes, La Roux, The Fall, and Lo-F-Fnk also contribute tracks.
After a quick test drive, here’s the verdict: the music is good, but the game is awful. It’s a tired concept that doesn’t make use of any features of the iPhone / iPod Touch / iPad platform, and was clearly cranked out for some middle manager at a marketing firm to tout its success through numbers of downloads.
And despite an “international high score list,” Facebook, and Twitter integration, it comes off as a desperate attempt to pander to the “cool kids” that Audi so desperately wants in the A1.