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 |  Jan 20 2012, 11:45 AM

With the craze for new smart phone apps continuing unabated, Chevrolet has jumped in with both feet releasing one that ties in with this year’s Superbowl.

Dubbed the Game Time App, it allows users of smart phones and tablets to play trivia related to the game, Tweet each other and participate in polls or contests while watching the Superbowl; with the chance to win prizes from Chevrolet and other game sponsors such as Bridgestone, Motorola, the NFL, Papa John’s Pizza and Sirius XM satellite radio. Among the prizes up for grabs are no fewer than 20 Chevrolet vehicles.

According to GM’s marketing chief Joel Ewanick, the Chevy Game Tim app, “is the first time any company has attempted such a large-scale app, which will enhance the game watching experience and help them engage in the online conversation about the Super Bowl.”

Chances to win a prize, begin the moment a viewer downloads the app to their smart phone or tablet. Upon doing so, each player receives a unique license plate number. If their particular plate appears on a Chevy commercial during the game, or online, they win a new vehicle.

The Game Time App is just one of several Superbowl initiatives being put together by GM’s Bowtie brand; others include game day live stream coverage with advertiser exclusivity on NBCSports.com, teaming up with the NFL and Twitter on the former’s NFL Huddle Site and Twitter’ s “Road to the #Superbowl,” plus automotive exclusivity for the branded USA Today Facebook Superbowl Ad Meter and additional interactivity via Chevy’s own social media channels.

“With these initiatives, the traditional ads on the Super Bowl broadcast and additional initiatives we will announce soon, we expect more than 1.5 billion impressions of our message on game day and beyond,” declared Ewanick.

To download the app, visit the Chevy Game Time site here