Generation Y is known for being a tough market to crack for automakers, but a new study suggests “millennials” are looking to buy or lease a new car within the next three years.
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According to a recent study, car buyers between the ages of 16-32 actually enjoy visiting dealership lots more than older generations, though they dislike dealing with car salesmen.
Generation Y has been a huge pain in the neck for most automakers since youth don’t seem to be interested, or simply can’t afford to buy a new vehicle, and a new study hints at why young people aren’t interested in driving.