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Women go for substance while men go for looks – we’re talking about cars, not relationships. And based on the information released by TrueCar.com, women choose practicality over flashiness when it comes to their ride.
Based on over eight million retail purchases in 2010, TrueCar.com’s study examined gender differences when it came to auto purchases. “The study shows that women car buyers are more cost-conscious and purchased fuel-efficient vehicles while male buyers were completely the opposite, purchasing vehicles that were either big and brawny, like a large truck, or chose a high-priced, high-performance vehicle,” said Jesse Toprak, Vice President of Industry Trends and Insights at TrueCar.com.
The results of the study aren’t surprising – women went for the inexpensive and practical models. MINI came up on top with 47.9 percent. Other cars making the female top 10 list were the Volkswagen New Beetle, Kia Spectra, Nissan Rogue, Volkswagen Eos, Hyundai Entourage, Volvo S40, Jeep Compass, Honda CR-V, Nissan Sentra and the Hyundai Tucson.
As for the men, they went the opposite way and picked cars such as the Porsche 911, GMC Sierra, Chevrolet Corvette, Chevrolet Silverado, Ford F-Series, BMW M3, Ford Ranger, Toyota Tundra, Dodge Ram and the Audi S5. They were also more likely to go with exotic brands.
Based on the results, sales of exotic cars to women were expectedly low. Women purchased just 6.4 percent of the Ferraris sold, 7.2 percent of Lotus models sold, 7.4 percent of the Lamborghinis, 8.0 percent of the Maybachs and 9.3 percent of Rolls-Royce models.
Hmmmmm, we wonder how much money was spent on this eye-opening study. According to CNW Market Research, an individual’s personal tastes in a vehicle vary greatly depending on gender and age. (Insert dramatic pause here.)
The data was compiled based on questions posed to consumers by CNW about how much importance they placed on various features offered in cars. The answers where then sorted by gender and age group. Researches first started data collection 2006, and then again in 2010, to see how they’ve changed.
So here’s the scoop on what women are looking for: they look for rear visibility, cost, front visibility, remote side mirrors and side air bags when looking for a new car. On the other hand, men want styling, horsepower, engine design, front visibility and a great sound system.
The data does show some surprising information. The biggest change, from 2006 to 2010, showed the importance that women, versus men, placed on a rather bland feature: Cloth seating surfaces. Women ranked cloth seating as 11 percent more important in 2010, compared to 2006, while men ranked cloth seating as five percent less important. And the feature that showed the second biggest difference of how it was rated important by women, compared to men, over the four-year-period, was bench seats, which were more popular with women in 2006, just as they are today.
What does this research prove? Well, it goes a long way to dispel the myth that women are typically more emotional shoppers than men. Other than that, we’d say this survey goes in the “obvious” file.