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As if KISS action figures and PEZ dispensers are not enough, the band has branded MINI Countrymen, although for a good cause. MINI teamed up with the quartet to customize the countryman for charity. All four band members have applied their trademark style to the exterior of the 2011 Minis.
These vehicles debuted at the New York Auto Show and can be found on eBay Motors, with proceeds being donated to UNICEF. UNICEF will use the money for children affected by the March 11 Japan disasters.
Interestingly, the Mini’s are not wearing decals, but paint put on by a group of BMW employees. Each Countryman has been named after the members of KISS: Starchild, The Demon, Spaceman and Catman.
Making the band analogy, McDowell said that like when a successful album brings about a tour, so should a successful car and as a result the ‘MINI Rocks the Rivals’ tour will be heading out across America. The tour will let customers drive the new Countryman alongside several of its rivals to show just how capable it is.
Appearing on stage with KISS (minus Paul Stanley) were four custom-wrapped Countryman models – one for each of the KISS band members. Front man Gene Simmons and McDowell announced that they are partnering to auction off the four vehicles with the proceeds going to Unicef to help children in Japan. In addition, any MINI customer will be able to buy the same KISS-themed wrap and MINI will donate the proceeds to charity.