Generation Y is known for being a tough market to crack for automakers, but a new study suggests “millennials” are looking to buy or lease a new car within the next three years. Continue Reading...
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According to a recent study, car buyers between the ages of 16-32 actually enjoy visiting dealership lots more than older generations, though they dislike dealing with car salesmen. Continue Reading...
Generation Y has been a huge pain in the neck for most automakers since youth don’t seem to be interested, or simply can’t afford to buy a new vehicle, and a new study hints at why young people aren’t interested in driving. Continue Reading...
How do you get Generation Y interested in cars? To answer that question perhaps the best move is to take a look at what cars they do already like. Thanks to new stats provided by J.D. Power and Associates we’ve compiled a list of the top 10 cars with the highest percentage of buyers aged… Continue Reading...
With two of every five car buyers coming from Generation Y, Toyota is recognizing the importance of appealing to America’s next wave of car buyers and the vastly different tastes they carry. Continue Reading...
Young people today seem to be losing their passion for driving, and a University of Michigan study claims that only 60 percent of Americans aged 17 to 19 have a license. Continue Reading...
The instant results offered by blogging posts and accessibility of the web, provides good feedback to automakers, which are using comments generated by social media feeds to influence aspects of vehicle design and engineering, when concepts are revealed. Continue Reading...
Generation Y has come of age and are now setting their sights on what new car to buy. And according to research firm AutoPacific, younger car buyers are choosing vehicles made by Toyota, Honda and Ford. Also among the top 5 brands are Chevrolet and Nissan. Making their way onto the 2010 Gen Y (people… Continue Reading...
We’ve been seeing a glut of stories lately about Generation Y and their increasing distance from the automobile. A new study shows that while Generation X made up 21% of the miles driven in 1995, Generation Y made up only 14% of them in 2010. The usual reasons have been trotted out, like the economic… Continue Reading...