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 |  Mar 04 2011, 6:37 PM

Not to be left behind, Yokohama Tire is jumping on the iPad app craze in a big way. They launched their new free iPad app at the recent LA Auto Show and now it is available to download now on iTunes.

“iPad apps are a new and unique way for consumers to get information,” said Alan Holtschneider, Yokohama manager, advertising, promotions and events. “Yokohama’s app takes advantage of the iPad’s touch gesture technology and provides consumers an interactive, graphically-appealing way to learn about our tires.”

The beauty of this app is that it offers users of the app videos and information behind the technology behind Yokohama’s tires. You can explore sections such as ADVAN, GEOLANDAR, AVID ENVigor, S.drive and dB Super E-spec to learn all about the cool innovations these tires feature.

“There’s information on tire compounds, tread design and construction, along with a ‘Tireology’ section and fun facts about tires. We hope consumers will find the Yokohama app an engaging tool, especially as they begin to consider replacement tires for their vehicle,” said Holtschneider.