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It turns out that owning a Rolls-Royce isn’t rare enough on it’s own for the majority of people buying these ultra-luxury cars.
No, the people willing and able to shell out for the best of the best seem to be afraid the valet will confuse their Ghost with the others outside the country club. According to the company, 56 percent of Rolls-Royce Ghosts and Ghost Extended Wheel Base Models featured a bespoke design in 2011.
The Ghost is actually a late-comer to the bespoke game as far as the Rolls-Royce family is concerned. The company sells a healthy chunk of their cars to the Middle East, where 99 percent of Phantoms sold featured bespoke designs.
“It is always our goal to exceed our clients’ highest expectations and fulfill their innermost desires,” said Torsten Müller-Ötvös, Rolls-Royce CEO. “With highly bespoke Phantom and Ghost models, we are able to achieve this. The passion with which our bespoke craftspeople create these beautiful cars is reflected in some truly outstanding examples delivered across the globe last year.”
The company is on an upwardly bespoke trend: demand increased an average of almost 35 percent over the last six years worldwide. North America actually represents the most rapidly increasing demand, increasing 54 percent over that time period, though the Middle East is the highest overall with 99 percent demand for bespoke vehicles.
So what’s all this fuss about? Well, Rolls-Royce makes it their business to bend over backwards to ensure client satisfaction. Your new Rolls can come with paint of your choice, tread plates, champagne sets or even a picnic set for those balmy Sunday afternoons in the park.
GALLERY: 2011 Rolls-Royce Ghost
There’s such a high-demand for limousine-like versions of cars in China that BMW builds a special extended wheelbase version of its 5 Series just for the world’s largest auto market. The Shanghai Auto Show is, therefore, the perfect venue for Rolls-Royce to roll out an extended wheelbase model of its newest model, the Ghost.
The Ghost Extended Wheelbase (EWB) stretches a total of 6.7 inches, to deliver maximum rear-seat comfort and serious luxury. Plus, it’ll make your chauffeurs job a real PITA.
In addition to the added space between the wheels there’s a new panoramic sunroof so you can admire the universe you likely own a serious portion of.
Pricing hasn’t been released, but judging by the $70,000 premium you’ll pay for a Phantom EWB over a “regular” Phantom look for the Ghost EWB to climb from $245,000 to around the $300,000 mark.
GALLERY: Rolls-Royce Ghost EWB