AutoGuide News Blog
The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
There’s a new kid in Los Angeles, BYD. The Chinese battery and electric car manufacturer opened its California office today.
BYD says it will bring 150 green-collar engineering and management jobs to the city. The event highlight, however, is a deal between BYD and Hertz to provide airport shuttles to the rental agency. This could prove to be a key time for the company to move into the California electric car market.
Their opening is hot on the heels of the California government deciding to limit HOV lane benefits to electric cars in an effort to encourage greener transportation. BYD has a chance to get a jump on the electric car market considering the only EV’s available to consumers are the Nissan Leaf and Tesla Roadster.
Things may not all be bright though, BYD saw their profits drop by just over a third between 2009 and 2010 and lackluster sales in the first half of this year aren’t boding well either.
Their financial woes are largely due to poor car sales in China, where they failed to meet even half of their projected numbers.
Their push into the North American market could prove to be a good source of revenue, but BYD Vice-President Michael Austin admitted earlier this year to the Glendale News-Press that “the paradigm of driving a Chinese car in the U.S. is going to be hard to break.”
[Source: Auto Observer]
BYD, China’s 4th largest automaker, has finally established a location in Southern California, although the digs are modest to say the least. BYD’s new home in America is an office within a used car dealership in Glendale, a Los Angeles suburb.
According to reports, the dealership is being used to train BYD technicians, and BYD will roll out 10 of its own sales outlets starting in late 2011.
BYD has leased a fleet of 10 electric vehicles to a local municipal government agency, and its electric car, the E-6, will be on sale later in the year with a range of 200 miles and a starting price of $32,000. But BYD Vice-President Michael Austin admits that their entry into the U.S. market will be challenging. “The paradigm of driving a Chinese car in the U.S. is going to be hard to break,”he said to the Glendale News-Press.
[Source: Glendale News-Press]