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In an industry which has recently seen generally negative news regarding sales figures, Jeep is bucking the trend. Global sales for this purely SUV brand are up by 41 per cent, while in the US, sales grew by 44 per cent.
However, that is nothing when compared to the growth the brand has enjoyed in Europe in 2011. In Germany for instance, sales have grown by 124 percent, and in Italy by 117.6 percent. In France they are up by 71.7 percent and even in economy stricken markets like Spain and UK, sales grew by 21.2 and 18 percent respectively.
On a whole, European sales for the Jeep brand have swollen by 61.8 percent. This is certainly great news for the brand and its investing partners.
“The increase in Jeep sales in Europe is evidence that Chrysler Group’s integration with the Fiat Group is clearly working,” says Mike Manley, President and CEO, Jeep Brand, Chrysler Group LLC. “Much of the Jeep brand’s success in Europe can be attributed to a strengthened dealer network, as well as a roll-out of new Jeep models for the European market – including the incorporation of Fiat’s fuel- and emissions-saving MultiJet II technology on the new 3.0-liter CRD engine that powers the Grand Cherokee.”
If Jeep can continue on this upward swing, it can become the most popular North American import brand in Europe.
While the recession was the final nail in Maybach‘s coffin, Bentley has soldiered on and managed to survive the tough economic climate. Not only did Bentley survive, they have bounced back strongly in 2011.
Global sales for Bentley rose by 37% in 2011, totaling 7003 deliveries to customers. In December, they moved 1059 cars, which is not only their best month since the recession, but also the second best month in the history of the company.
The two big reason’s the brand was so successful in 2011 are the U.S. and Chinese markets. The U.S. market retains the top spot, as the biggest market for this British brand. 2021 new Bentley’s were sold to American homes in 2011, while 1839 units were delivered in China.
In Germany, demand for Bentley’s increased by 88%, while the rest of Europe also saw an increase. On this occasion, Bentley’s Chairman Wolfgang Durheimer said: “It has been a tremendously good year for Bentley. The dramatic sales growth reflects a global strength to the Brand and a recognition of the quality, craftsmanship and engineering excellence of our cars. It is also testament to the work of the entire Bentley Team whose passion and daily commitment has delivered this outstanding result. It has been particularly pleasing to see renewed interest in Bentley in established as well as new and emerging markets, all of which is contributing to a positive financial result for 2011.”
The most popular model in 2011 was the Continental GT coupe, and with the launch of the V8 version of this model starting shortly, it will probably help propel Bentley’s sales to even greater heights.
China has become Ferrari’s second largest global market, a not-so-surprising development in light of the global economic realities. The Italian automaker enjoyed strong growth in the first half of 2011, with global sales up 12 percent to a record 3,577 units between January and June. The company also saw sales revenue climb nearly 20 percent up to $1.5 billion.
Ferrari sales have vastly improved in markets like the Chinese mainland, Taiwan and Hong Kong, totaling 378 units in the first six months, up 116 percent from the same period last year. Ferrari is excited about its success and will enter 25 auto shows in China this year, more than double from last year. China still trails the U.S, where 939 units were sold in 2010. Ferrari Chairman Luca di Montezemolo said the sales momentum would extend into the second half as the company recently began deliveries of its four-seater, four-wheel drive sports car, the Ferrari FF.
[Source: Edmunds Inside Line]