General Motors, one of the largest advertisers in the U.S., seems to be pulling out of big ad campaigns like it’s the new hot trend.
AutoGuide News Blog
The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
So the American automaker went back to the drawing board to come up with a new ad campaign for its Volt. Because no doubt, the ad created for the Super Bowl had less than stellar results. This time around, they (smartly) decided to stick to just human beings, showing somewhat candid interviews of “Happy Volt Owners.”
GM CEO Dan Akerson says these commercials will feature “the facts” and are “more interesting” now that they have “the happiest drivers on the planet” in the ads.
The ads are a little more effective than using interstellar aliens inquiring about the Volt technology. It’s real-world people trying to explain how the Volt offers real-world advantages. Will it do the job for Chevy? Perhaps the automaker should see what their European brethren are doing to sell the Ampera.
Watch two of the commercials below