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You know you’re out of financial trouble when you can start sponsoring events like the PGA again. And since things are looking up for General Motors, that’s exactly what they’re doing. They were last seen on the tour in 2008, but had to drop their sponsorship, thanks to major cutbacks right before they filed for Chapter 11.
This time around, Cadillac is now the title sponsor of the World Golf Championships-Cadillac Championship and an umbrella sponsor of the World Golf Championships. In 2011, the tournament will be played at TPC Blue Monster, Doral Golf Resort & Spa in Doral, FL.
“We believe that the World Golf Championships will provide Cadillac with an effective and valuable marketing platform that will provide an excellent return on its investment,” said PGA TOUR Commissioner Tim Finchem. The tour organizers also “look forward to exploring opportunities with Cadillac to bring PGA TOUR tournament golf back to Detroit.”
The sponsorship offers Cadillac a high-profile global marketing platform, which includes extensive branding and advertising across the four-event global series, as well as opportunities to connect with customers and dealers. Cadillac will have vehicle display programs at events and throughout the year at Doral Resort, as well as initiate dealer and lead-generation programs.