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 |  Jun 06 2013, 9:31 AM

Tire engineering is like rocket science. Ok, it might not be quite that complex, but its close. The technology used to create a modern, class leading tire is incredible. Aspects of a tires design, like sidewall chaffing caused near the tire bead, are things most consumers will never think about while flying down the freeway at 75 mph. The amount of engineering and technology put into a tires development is staggering.

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