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Dodge will unwrap the ‘Man Van’ tomorrow at the Chicago Auto Show, a testosterone-infused version of its Grand Caravan family hauler. Officially billed as the Grand Caravan R/T, the new model is scheduled to arrive at dealers this Spring and is designed with a more masculine approach.
The actual goal of the vehicle isn’t entirely clear with Chrysler claiming the styling is being used to attract men to the segment, while it’s possible those more masculine traits could be just the thing to attract women, which are leaving the minivan segment behind for SUVs. Even Dodge boss Ralf Gilles admits, “it’s an experiment.”
No pricing has been released for the Man Van, but it will get a black interior with red stitching, a more sport-tuned suspension and a 506-watt, 9-speaker audio system.
The Grand Caravan’s Chrysler sibling, the Town & Country, is the current top seller in the minivan segment, which has seen notable growth over the past year. Chrysler van sales spiked in 2010 by 33 percent, while the Dodge increased 14 percent. Honda also managed an 8 percent gain with the minivan segment showing a resurgence after dropping to less than 500,000 units last year from a high of 1.3 million units in 2000.