Chevy Targeted Volt at Techies, Not Greenies

Chevy Targeted Volt at Techies, Not Greenies
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If you’re one of those people who likes to be the first to try a cool new tech product, chances are you were the Chevy Volt’s target market. This may come as a surprise to many who would think this electric car’s marketing strategy would be centered on “greenies.” According to Volt’s marketing team, the… Continue Reading...
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