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With Maybach being axed, again, Bentley is now looking to entice some of the brand’s top customers, including the likes of rapper J-Z, as well as the Sultan of Brunei and Russian oligarch Roman Abramovich.
Under its new corporate strategy, Daimler AG will focus high end marketing around its core S-Class sedan, adding new, more exclusive variants to help cater to existing Maybach customers,
Given that these cars will be less “unique” than Maybach’s own offerings, this approach could actually serve VW owned Bentley well, which will no doubt be able to capitalize on providing “Bespoke” services and vehicles to a discerning clientele.
In addition, Bentley Chief Executive Wolfgang Durheimer also talked of creating a “specific welcome zone inside our brand,” which includes inviting clients for VIP tours of the brand’s production facilities in Crewe, Cheshire, United Kingdom.
At the other end of the spectrum, Bentley is also looking to cultivate Porsche Cayenne customers, who are looking to upgrade their existing Turbo SUVs. Durheimer believes that Bentley’s upcoming SUV model would be an ideal platform for bringing these customers into the Bentley fold.
[Source: Automotive News]
It’s becoming somewhat of a broken record among premium German automakers. Now Porsche is the latest to say that it plans to significantly increase sales in the US market by growing its product portfolio.
Last year, Porsche sold some 25,320 vehicles Stateside; by 2018, the firm’s North America CEO; Detlev Von Platen says the company will boost that to some 50,000 vehicles annually.
Porsche is already diversifying its product portfolio, in addition to the new 911 and Panamera GTS (shown) and Hybrid models, it’s got a diesel Cayenne headed to US dealers next year (which is expected to be a volume seller), along with the Cajun “baby” crossover. The company is also in the process of putting together a hiring program, which should add 60 more people to the payroll by 2015 to support the automaker’s growth plans.
For a luxury car manufacturer in America this represents quite a stark contrast to the economic doom and gloom that continues to dominate the headlines, yet Von Platen believes that Porsche NA will achieve it’s growth objectives.
“We expect strong growth in the U.S., which is an established, mature market,” he said. “I hate this doom and gloom attitude. I believe in the U.S.”
[Source: Automotive News]