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 |  Jan 30 2012, 7:00 PM

Try this little experiment: put a pair of headphones on if you can, or just turn the volume up. Skip to the bottom of the page and watch the video, but do it with your eyes closed. Come back and read the article after that.

It’s the kind of outside-the-box thinking one might hope for with a brand launching into Formula One racing for the first time. Although the Lotus name has been around in F1 since 1958, there’s an important distinction: Team Lotus and Lotus weren’t exactly the same group.

The name disappeared from the sport between 1994 and 2010 when it came back under license to Tony Fernandes, an entrepreneur best known for turning once-failing Air Asia into a successful publicly listed company. For the upcoming year, Lotus will run under their own name, while Fernandes’ team will re-emerge as the Caterham F1 Team.

The Caterham CT01 car made the news last week after its photos leaked a day early onto the internet. We don’t have much information on the Lotus car yet, but we do know that 2007 Formula 1 world champion Kimi Raikkonen will be at the wheel.

Watch the teaser below.

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