Acura has kicked off its ad campaign for the 2013 RDX with a Gulliver’s Travels theme, trying to give its newly revamped crossover the impression that its changes are all for the better. The Japanese automaker released two ads, the first one titled “Chariot” which shows that the RDX is the right size for any situation while the second ad, “Car Wash” proves that the RDX is the perfect balance of size, power, and luxury.
The ads aren’t the most clever or the best we’ve seen, but they do conjure up childhood memories of Gulliver’s Travels. It’s also rather humorous to watch a Lilliputian try to wash the RDX.
Watch both ads below.