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As yet another sign that sales of the Chevy Volt continue to fail to live up to expectations, General Motors will extend the scheduled summer shut down at the Detroit-Hamtramck plant where it’s built.
The assembly facility was already preparing for a two week production pause as part of a regular Summer break, but that period has been extended by an additional week in response to slower than expected demand. Currently the facility sits idle, with GM announcing several weeks ago that it would curb production in response to a glut of products on dealer lots.
Production for the range-extended gasoline car isn’t expected to resume until April 23rd.
[Source: Detroit Free Press]
Everything is big news in a small town, especially the chance at being featured in a Super Bowl commercial. For one small town, that possibility may become a reality if General Motors decides to run an ad they shot featuring Hamtramck, Michigan.
The little town of about 20,000 people is all a twitter over their chance at the spotlight. Chevrolet chose the town (where the Volt is assembled) to film a spot promoting the Volt, though they haven’t actually decided to air the ad during one of the most watched events on TV.
“We create a lot of different spots. The final decision will come in a few weeks,” said Patrick Morrissey, a GM spokesperson to The Detroit News.
If the ad runs, it means some exciting exposure for the town named after the first American commander in charge of Fort Shelby, the fortification of Detroit. In fact, Hamtramck is almost surrounded by Detroit, despite being an independent city.
From what interviewed residents can guess, GM is hunting for something to generate the same chest-thumping pride and patriotism Chrysler’s wildly popular “imported from Detroit” ad ignited last year. If you’ve forgotten, it featured Eminem driving a Chrysler 300 to the Lose Yourself track originally from the movie 8 Mile.
Even if the Hamtramck residents don’t make the Superbowl cut, GM says it plans to run it elsewhere. Apparently, the film crew spent enough time filming to “make a documentary” according to some residents. The real question now, is who will be featured in the final product? The final call about which ads will air might not come until right before game time. One thing is certain, Hamtramck is going to have Super Bowl fever this February.
[Source: Detroit News]