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The head-up display (HUD) originated in the cockpit of fighter jets, but the technology has migrated to automobiles, and the take rate of HUDs is expected to rise by seven percent in 2013.
Originally launched in 2004, BMW Heads-Up Display provides vital information such as vehicle speed and navigation instructions at the driver’s eye level on the windshield. According to BMW, the average driver takes about one second to read the information on the instrument cluster, essentially distracting a driver traveling at 30-mph for 13-feet. Their HUD is geared towards cutting that time in half, and BMW has now fine-tuned it even more, adding color and more intuitive symbols to the display.
BMW’s HUD used to only be available on their 5-Series, but is now expanding to all models in BMW’s lineup. The new system tosses out the mono-chromatic projection for a full colored, brighter display. It’ll be interesting to see if any other vehicles start integrating heads-up displays to all their models, like BMW has.
There’s something really Chinese about the Volvo Concept You but I just can’t quite put my finger on it. And I’m actually Chinese.
That there is an oriental feel shouldn’t be a surprise. The Concept You is an evolution of the Concept Universe revealed earlier this year at Auto Shanghai earlier this year. Volvo sought the input of a number of potential Chinese customers at the Shanghai show, and a lot of those ideas were carried over into the You.
Volvo is, of course, now part of China’s Zheijiang Geely Motor Holdings, and part of the company’s focus is on capitalizing on the emerging luxury car market in the world’s most populous country.