GM Renews “El Camino” Trademark, Sparking Rumors

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GM Renews “El Camino” Trademark, Sparking Rumors
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Before General Motors ran into a financial crisis in 2009, the American automaker had plans to import its Holden ute to the U.S., with GM going so far as to debut it as a Pontiac model at the New York Auto Show. Continue Reading...

Chevrolet Needs 100,000 Hand Raisers For New El Camino

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Chevrolet Needs 100,000 Hand Raisers For New El Camino
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For the record, 100,000 units is about what the current Toyota Tacoma sells each year in the US and to be fair represents rather high volumes for a niche vehicle. And in fact the best sales total the original El Camino ever managed, was 64,960 units, back in 1979. Continue Reading...

El Camino Rumored to Return as Part of GM’s Larger RWD Plan

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El Camino Rumored to Return as Part of GM’s Larger RWD Plan
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The death of the Pontiac brand, and subsequently the G8 sports sedan, also marked the end of the rumored Pontiac G8 ST. The ST was said to be a version of the Holden Ute (above), and the spiritual successor to the famed El Camino. According to several sources familiar with GM’s product plans the automaker… Continue Reading...