Before General Motors ran into a financial crisis in 2009, the American automaker had plans to import its Holden ute to the U.S., with GM going so far as to debut it as a Pontiac model at the New York Auto Show.

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At least that’s what Joel Ewanick, GM’s new Chief Marketing officer says. Ewanick, who was the brains behind Hyundai’s rather successful ‘Guarantee’ program, responded to a tweet by @chevyavalanche which said “I want a new El Camino. Badly, please!”

This latest ‘bring back the El Camino’ campaign was instigated after Jalopnik’s editor-in-chief Ray Wert, encouraged those using Twitter to follow Ewanick and ask him about a new Chevy car-truck.

Ewanick’s response indicated that the threshold for making such a car a reality was 100,000 interested parties. For the record, 100,000 units is about what the current Toyota Tacoma sells each year in the US and  represents rather high volumes for a niche vehicle. The best sales total the original El Camino ever managed, was 64,960 units, back in 1979.

However, if 100,000 or so Tweets translate into real orders with deposits, perhaps the General might reconsider. For the full scoop on what happened between Jalopnik and Ewanick, click on the link below.

[Source: Jalopnik]

The death of the Pontiac brand, and subsequently the G8 sports sedan, also marked the end of the rumored Pontiac G8 ST. The ST was said to be a version of the Holden Ute (above), and the spiritual successor to the famed El Camino.

According to several sources familiar with GM’s product plans the automaker may still look to introduce the pickup car in the U.S., under the Chevy brand and using the El Camino name. The vehicle’s future is, however, conditional and based on a larger RWD plan for GM – with continued rumors indicating a Holden RWD sedan will make it here eventually.

If GM moves ahead with plans to bring the Holden Ute to the U.S., look for it in 2014 as a 2015 model year car, or truck, or… whatever.

[Source: Jalopnik]

What do you think? Should Chevy bring back the El Camino? Or are you still having nightmares about the Subaru Baja?