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To get people excited about the new, topless Roadster, MINI has opened up a live peep show on Hollywood Blvd, just a block away from the Kodak and Chinese Theatres.
A tongue-in-cheek marketing campaign for 25 days, curious passersby will get to feast their eyes on some MINI action after pressing a button on the display, triggering the window blinds to roll back to reveal a roadster showing off on a slowly rotating pedestal, complete with neon lights, a disco ball, smoke effects, and music to set the mood.
Vice President of MINI USA explained, “The new MINI Roadster is a devilishly fast, uncompromising two-seater soft-top with the soul of a sports car and the heart of a MINI. Our Peepshow reveal in this prime Los Angeles location sets the scene perfectly for our latest model which delivers more fun than one person can handle with its exhilarating ride and unlimited headroom.”