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10. Kia "The Truth"
Depending on which team you were cheering for, the Super Bowl was a chance to exercise humility or an excuse to bury your head in the sand.
Regardless whether you were cheering for Denver, Seattle or the halftime show, the great advertising equalizer was there. Fans had the usual battery of multi million-dollar commercials to digest and as usual, automobile manufacturers brought the big ad guns out to play.
Kia’s K900 offers generous standard equipment, V8 power, rear wheel drive and a massive customizable gauge cluster. It could be one heck of a bargain alternative to “real” luxury sedans of similar size and strength if you can get past the idea of spending well over $60,000 on a Kia.
Super Bowl commercials carry controversy in the advertising world for being outrageously expensive with little potential to spur sales. Lawrence Fishburne singing might not get you to open your wallet, but it’s worth watching anyway.
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As “car of the year” awards are doled out like Halloween candy, several cars filtered to the top as the most researched new cars on AutoGuide.com this week.