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With all the Super Bowl ads finding their way onto the Internet well ahead of the big game, we’ve already had our fair share of head scratchers, like the commercial from Audi, and humorous ones like Acura‘s NSX commercial starring Jerry Seinfeld and Jay Leno. And while we understand that most ads are designed to make us laugh or garner our attention, creative ones such as this Civic commercial is just flat out cool.
The description of the video by Honda puts it best, describing what Honda engineers went through when they came up with the design of the new Civic. From just the spark of an idea came the journey of building a vehicle, overcoming challenges until it culminates into the new Civic. Of course this commercial targets their European customers, which shows off the new European Honda Civic hatchback and is narrated by Garrison Keillor who is very popular in Honda’s British ads.
And for those that can really go way back, you’ll see the slight homage this commercial pays to the infamous “Cog” commercial from Honda, where an Accord was built from a single cog rolling down an incline. It’s subtle, but it’s those things that make us not want to push fast forward. Got what Audi? No vampires, no more vampires. Please.
Watch the ad after the break.