The Super Bowl only comes once and year, and it brings with it a heated advertising race between car companies to try and captivate the huge audience that watches the big game with eye catching commercials. These are AutoGuide’s picks for the 10 best commercials of this year’s Super Bowl in order from worst to best. And lucky you, there are so many this year we actually left the bad ones out.
We were teased last week with a taste of Honda’s Ferris Bueller Super Bowl ad. Now the full 2:25 commercial is available to watch… and we’ve got it!
We were pretty excited after watching the 10 second teaser, and the full-length ad doesn’t disappoint. It stars Matthew Broderick, who calls into work sick and enjoys a day off in his Honda CR-V. It features new takes on a few famous scenes from the iconic movie – even the one that showed after the credits rolled on the original film.
Other, much smaller ties to the original film are included in the commercial as well, but if your not paying attention they are hard to spot. At the 54 second mark the name appearing on the CR-V’s screen is Grace, Rooney’s secretary in the original film. At 57 seconds there is a flower delivery man who walks through the shot and at the 1 minute mark there is a trench coat clad clarinet player in the background. Can you spot any more ties to the original film?
Honda went all out to make this ad, which includes hiring “The Hangover” writer/director Todd Phillips to bring this vision together.
Watch the ad after the jump and tell us what you think in the comments section below.
Bueller? Bueller? Anyone? It’s been 26 years since Ferris Bueller (aka Matthew Broderick) took a day off, but he’s back and he’s starring in Honda’s new Super Bowl ad.
Although the ad won’t be shown until game day, Honda has released a tease of the commercial to hold us over. The 49-year-old actor stars in this Ferris Bueller-themed ad, which will prominently feature Hondas… perhaps the Honda CR-V? There’s no word if his buddy Cameron will be joining him on his latest adventure or if a Ferrari will be meeting an untimely end.
The teaser ad takes its inspiration from the movie’s famous opening scene, as Broderick pulls back the curtains and asks: “How can I handle work on a day like today?”
To see the full ad, you’ll have to wait until February 5 (bow-bow-chik-chika-chika). Watch the teaser after the jump.
Kelley Blue Book has announced the winners of their 2012 Best Resale Value Awards with Toyota being the best resale value brand and their luxury counterpart, Lexus, topping best resale value luxury brand.
Coming out on top of the list of this year’s top 10 best resale value vehicles however is (In order from first to last): Audi‘s Q7, Chevy‘s Camaro, Honda‘s CR-V, Hyundai‘s Tucson, Infiniti‘s FX, Jeep‘s Wrangler, Lexus’s RX, Nissan‘s Frontier, Toyota’s FJ Cruiser and their Tacoma.
Resale value is always important to those spenders hoping to get the best bang for their buck for their vehicle down the road. But oftentimes these are just estimates and market changes should be taken into consideration as that can impact resale value of vehicles.
[Source: Kelley Blue Book]
Kelly Blue Book Released their list of the 20 most researched vehicles and three of the top five spots belong the Honda products. The Civic and Accord placed first and second respectively, with the Toyota Camry in third, the Honda CR-V in fourth and the Ford F-150 in fifth.
The Hyundai Sonata and Elantra placed sixth and seventh respectively, with the Elantra cracking the top 20 for the first time. The top five brands overall were Toyota, Ford, Honda, Chevrolet and Hyundai, with the Toyota Prius as the sole hybrid on the list. Check out the full list below, after the jump.
Honda has finally released the pricing for their new 2012 CR-V, keeping it consistent with the outgoing model despite adding a ton of new, innovative features to their SUV. Recently named a finalist for 2012 North American Truck of the Year, the 2012 CR-V LX 2WD will start at $22,295 (without $810 destination fee) while the top-of-the-line EX-L AWD with Navigation will be $29,795.
The all new CR-V is powered by a 2.4L i-VTEC four-cylinder engine with 185-hp and 163 lb-ft of torque mated to a five-speed automatic transmission. The EPA-estimated fuel economy for the 2012 model is 23/31/26-mpg highway/city/combined, which is a +1/+3/+2 increase compared to the 2011 CR-V.
New features for the 2012 CR-V also include an Easy Fold-Down 60/40 Split Rear Seat, lower cargo floor and a range of standard technology features such as Bluetooth, full-color intelligent Multi-Information Display and a multi-angle rearview camera with guidelines. The 2012 CR-V also has a first from Honda, which is their SMS text messaging function, allowing the vehicle to read received texts over the audio system – so long as your phone is compatible.
The CR-V will be sold in LX, EX and EX-L models with Navigation as an option for the EX-L. All models can be purchased as 2WD or AWD.
Click here to read AutoGuide’s 2012 Honda CR-V Review
Honda is having a pretty tough year compared to its competitors, with an unsuccessful North American Civic refresh and the floods in Thailand hurting their production. Just how tough has this year been for Honda? They’re the only large automaker to post a US sales decline last month, when total sales jumped 14-percent throughout the industry.
Honda is now looking towards the future however, as competitors continue to cut into their sales with their total market share having dropped to 9-percent in 2011 from 10.5-percent. Honda’s immediate goals to turn it all around is to ramp up production on its new Civic and CR-V that will go on sale this month. They’re also aiming to release plenty of new models within the next two years, hoping to gain back its market share.
Next year’s models will be powered by the new powerplants that Honda showed off at the Tokyo Motor Show, claiming that they’ll lead the industry in fuel efficiency. And despite all the negative press surrounding the new Civic, Honda is optimistic that sales will continue to grow for its number one model.
[Source: Automotive News]
Although we had the chance to drive the 2012 Honda CR-V back in October, Honda has kept a tight lid on both photos and driving impressions. The car got its official reveal Wednesday at the Los Angeles Auto Show, just as Ford took the wraps off its all-new Escape.
Like its predecessors, the CR-V will be a strong entry in the small crossover market. New features include a lowered cargo floor and one-touch folding rear seats – two innovations that sound unimpressive on paper, but have amazing real-world practicality, so much so that we think Honda will move a lot of CR-V’s based on sales demonstrations of these features alone.
Honda will need to rely on these sort of touches, because the CR-V is very much an evolutionary re-design without much in the way of big numbers or flashy features. The same 2.4L i-VTEC 4-cylinder is carried over, with 185-horsepower and a 5-speed automatic transmission. Front or all-wheel drive is available, and a choice of trim levels, from an economy-minded LX to a fully loaded EX-L with leather, navigation and a rear-seat entertainment system, will also be offered. Pricing has not been announced, but Honda claims it will be between $21,000 and $30,000.
You can check out our review of the 2012 Honda CR-V here
Set to debut at the upcoming Los Angeles Auto Show, the 2012 Honda CR-V has been teased with a concept image, specs and sneak photos, but now we’re finally treated to official photos of the revamped SUV. The new CR-V clearly features bold styling while Honda stresses that the new crossover will be “more sophisticated and dynamic” than its previous generations.
Improved interior space and versatility are some of the main goals Honda has with their new CR-V, and while Honda hasn’t officially disclosed what engines will be available, look for a 2.4-liter 4-cylinder with a mild increase in power and a solid improvement in fuel economy.
The 2012 Honda CR-V should hit North American showrooms by the end of the year. AutoGuide will be on hand at the 2011 Los Angeles Auto Show to check out Honda’s official reveal of the 2011 CR-V.
[Source: Carscoop]
The rising yen is making exports from Japan increasingly unprofitable and Honda is looking to cut vehicle exports by 50 percent over the next 10 years as a response to the change in currency valuations.
Honda hopes to sell as much as 90 percent of its vehicles in markets that can use locally sourced vehicles. Honda operates a number of regional plants in Asia, Europe and the Americas to help limit exposure to currency fluctuations.
The Japanese automaker will rely on 660cc-minicars, known as kei cars, to help strengthen their market share position in Japan, where demand for traditional cars has been steadily contracting. Currently, Japanese exports make up 34 percent of Honda’s output, but the company hopes to reduce that to between 10 and 20 percent by 2021.
[Source: Automotive News]
![Meredes CLS Shooting Brake: Lookin’ Fine in Winter Time [Spy Photos]](http://www.autoguide.com/auto-news/wp-content/uploads//2012/02/Mercedes-CLS-Shooting-Brake-thumb.jpg "Meredes CLS Shooting Brake: Lookin’ Fine in Winter Time [Spy Photos]")
Meredes CLS Shooting Brake: Lookin’ Fine in Winter Time [Spy Photos]
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