Auto News

AutoGuide News Blog


The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Mar 10 2014, 7:12 PM

honda-badge

American Honda has revealed that it’ll be restructuring its U.S. operations to help further differentiate the Honda and Acura brands.

Continue Reading…

 |  Aug 23 2013, 4:45 PM

honda-badge

Honda will be introducing a new advertising tag line in its marketing efforts, “Start Something Special,” the Japanese automaker has announced.

Continue Reading…

 |  Aug 18 2011, 1:18 PM

Michael Accavitti once worked for Chrysler as its chief marketing officer, even becoming president of the Dodge brand. But now he’s taken his talents to Honda, where he will be doing much the same thing.

Accavitti worked at Cisco Systems shortly after his stint in Auburn Heights, spending the past two years there. It will be a change of pace back into automotive marketing, as he takes over Honda and Acura’s marketing and public relations. Honda’s sales have declined 2% this year, and Acura down 6%, so he’ll have some work to do.

His outgoing replacement Steve Center has been at the position since 2008, but will leave to head up a new department within Honda called the Environmental Business Development Office. It will oversee Honda’s various environmentally-friendly initiatives such as solar arrays for its facilities and electric vehicle production.

[Source: Automotive News]