Honda Performance Development (HPD), a division of Honda that is behind motorsports activities like the company’s American Le Mans Series efforts, is launching a new program to help both professional and amateur racers.
Dubbed Honda Racing Line, this new grassroots motorsports initiative will allow members access to HPD and OEM products, as well as certain services. Members can log on to HondaRacingLine.com to see parts and even order them for expedited delivery.
Now celebrating 50 years in America Honda launched Honda Racing Line to help those Honda racers who have relied on their products. In turn Honda wants to raise its profile and the profile of Honda Racing int he U.S.
“For many years, Honda enthusiasts have campaigned our products in racing series throughout the U.S.,” said Erik Berkman, President of Honda Performance Development. “On the occasion of the 50th anniversary of the Honda brand in the United States, we are pleased to announce that we will now support those efforts directly, by introducing products and services geared toward helping our customers fulfill their racing dreams.”
Official release after the jump: