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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
Film director, screenwriter, actor, and producer Wes Anderson is probably most well known for his Academy Award nominations for Best Original Screenplay for The Royal Tenenbaums and Fantastic Mr. Fox, which was nominated for the 2010 Academy Award for Best Animated Film. Now the producer has shared his talents with Korean automaker Hyundai on its new commercials for the upcoming Azera.
In the first commercial, titled “Modern Life”, the Wes Anderson-directed ad shows off the luxurious Azera interior that features front and rear heated seats, ventilated power front seats, ambient lighting system, Infinity or Dimension audio systems, iPod and USB input jacks, as well as Bluetooth hands-free connectivity. The other commercial, “Talk to My Car” has much more prevalent Wes Anderson influences featuring plenty of simply, yet effective visual effects. It focuses on Hyundai’s new Blue Link technology, which helps make driving safer, easier, and more fun. It keeps the Azera connected at all times and can help the driver find a close gas station, learn about mechanical issues, remind you about maintenance for your vehicle, call for assistance, or even find you your favorite restaurant nearby.
Watch the pair of Hyundai Azera commercials after the break and look for seven more Hyundai ads during the Oscar’s this weekend.
Hyundai has been enjoying immense growth and success in the North American market over the last few years, having posted 21-percent growth in the first 10 months of 2011. But now, Hyundai is only planning to increase production by 8-percent for the United States for 2012.
Dave Zuchowski, executive vice president of sales for Hyundai Motor America, stated that they expect Hyundai’s growth curve to slow down a little bit, but stated that “it’s a function of global capacity constraints.” Hyundai’s 2012 growth will mostly come from new product sales such as their Veloster coupe and the new 2012 Azera sedan.
We’re looking forward to the 2013 Hyundai Genesis to finally hit the showrooms, we’re going to go out on a limb here and say that it’ll sell really well.
[Source: Automotive News]
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Don’t live in LA, or you just can’t be bothered to face the crowds and finish off your day with sore feet? Then you’re in luck. AutoGuide has done all the footwork (and the talkie talkie, and the video editing), to bring you the highlights from the 2011 LA Auto Show. From the Subaru BRZ STI Concept, to the 650-hp Shelby GT500 watch our video series to get the rundown on the most exciting vehicles at this year’s show.
Watch all of AutoGuide’s 2011 LA Auto Show videos below:
Hyundai will reveal its new 2012 Azera sedan at this year’s LA Auto Show, but has decided to tease us with a video showcasing some of the Azera’s highlights. The 293-hp V6 sedan boasts a spacious interior, leather seating surfaces, 19-inch wheels, nine airbags and an impressive 29-mpg highway as its standard features.
In the video, Hyundai focuses on the new Fluidic Sculpture design, HID headlights with LED accents, chrome-tipped dual exhaust, LED taillights, 7-inch touchscreen navigation, and panoramic sunroof in the all-new Azera. Clearly Hyundai has another winner here and it looks like with the release of the new Genesis, they’ll be climbing up the ladder of most sought-after vehicle brands.
GALLERY: 2012 Hyundai Azera Sketches
Check out the video below:
Hyundai dealers were reportedly shown a coupe version of the Elantra compact, set to debut in spring, as well as a new Azera full-size sedan that will go on sale in the fall.
While Hyundai officials would not confirm or deny the Elantra Coupe’s existence, one dealer told Automotive News that an image of the car was presented and it was “gorgeous”.
The Azera, which replaces the long-in-the-tooth current version, will get a 3.3L direct-injection V6 that makes 260 horsepower. The Korean market Grandeur, which was unveiled recently, should provide a good idea of what the Azera will look like.
[Source: Automotive News]
In the hubub surrounding the Hyundai Sonata and Hyundai Genesis, the Hyundai Azera gets overlooked as neither fish nor fowl. The full-size front driver has fallen off the map.
Evidently, there is still a market for the Azera, and the latest generation has just been launched in Korea as the (appropriately named) Grandeur. The new Azera is two inches longer than the outgoing model, and receives the new 3.8L Lambda V6 to replace the current car’s 3.3L unit that’s become antiquated after spending far too long on the market.
The Azera’s sharp new styling could make it a pretty potent competitor to cars like the Ford Taurus and the Toyota Avalon, which may put driving enthusiasts to sleep, but have a substantial following among people looking for something to eat up highway miles during long-distance driving. Look for the new Azera sometime in 2012.
The latest batch of Hyundai Azera photos have surfaced, and the vehicle looks to be following in the footsteps of its little brother, the Sonata, by looking nearly identical to its mid-size counterpart.
With its re-design, the Azera moves from its position as a stodgy-looking competitor to the Toyota Avalon and towards a sportier full-size car. Honestly, we can’t see why such a vehicle is necessary when the Sonata seems to be able to do it all, but with no V6 option on the Sonata, the Azera will likely have that role covered, and a 3.8L Lambda V6 is the most likely candidate.
Gallery: Hyundai Azera
[Source: Car Throttle]
The Hyundai Azera has been lost amid the deafening praise for the company’s mid-size Sonata and luxurious Genesis and Equus large cars. While the Azera was briefly Hyundai’s top dog, but now occupies a strange spot as Hyundai’s premium sedan for people who don’t like rear-wheel drive.
But with the Sonata now moving to a strictly 4-cylinder engine lineup, the Azera can now occupy the 6-cylinder front-drive sedan slot. No details have been released regarding powertrains, but the corporate 3.8L Lambda V6 is the most obvious candidate. Styling is in the same vein as Hyundai’s new Elantra and Sonata, which will likely pave the way for a new “corporate look” for the automaker’s lineup.
Gallery: New Hyundai Azera
Hit the jump for the official press release