Kia is a brand that’s going places. Just a few years ago their cars were the equivalent of latex gloves; you’d use them once and throw ‘em away. But now the South Korean company is building some truly impressive, even class-leading products. Continue Reading...
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Hyundai is considering adding a third luxury model and a new compact crossover to its lineup. Continue Reading...
Now that the 2014 Hyundai Equus has been released with its updates, the Korean automaker will begin rolling out more changes to the rest of its model lineup. Continue Reading...
While Americans are currently enjoying the debut of the 2014 Hyundai Equus at the 2013 New York Auto Show, residents of South Korea are being treated to a special edition of the current Hyundai Equus. Continue Reading...
Hyundai’s Equus is galloping into the 2014 model year with some important updates. This horse-themed luxury car gets even more features and amenities designed to keep it relevant in a super-competitive segment of the market. Continue Reading...
As Hyundai prepares to launch the second generation of its more upscale models, the Korean automaker has hired premium product operations managers to oversee the sales, marketing and retail strategies for the Genesis sedan, Genesis Coupe and Equus. Continue Reading...
Though the 2014 Hyundai Equus wasn’t supposed to make its official unveiling until the 2013 New York Auto Show, the Korean automaker has just released a selection of photos of its facelifted sedan in Dubai this weekend. Continue Reading...
Large and in charge. Big is beautiful. Size matters. Yes, there are endless clichés to support the notion that the bigger something is, the better it is. In the automotive kingdom, some vehicles not only adhere to this philosophy, but redefine it. We aren’t talking the puny realm of offerings like the Honda Accord, Toyota… Continue Reading...
For the fifth consecutive year, Hyundai will be the exclusive automotive sponsor of the Oscars broadcast on February 24 on ABC. Continue Reading...
Perhaps foreshadowing changes due in our market soon Hyundai has given its 2013 model year Equus a slight facelift in its home market of South Korea, with additional enhancements in the cabin along with new convenience and safety features. Continue Reading...
Hyundai has teamed up with ArmorTech to develop an armoured limousine variant of its Equus sedan which will be heading to the 2012 Moscow International Automobile Salon for its European debut. Continue Reading...
Tenacious Hyundai — the company that refuses to quit edging into niches, entering new segments and surprising consumers. If you hadn’t guessed, they’re at it again. This time, trying to pitch the Genesis and Equus luxury sedans as fleet limousines at the International LCT Show in Las Vegas. Don’t feel bad if you’re unfamiliar with… Continue Reading...
Hyundai‘s nice little publicity stunt is now over: future Equus buyers will not be getting a free Apple iPad with their luxury car (much like we didn’t when we reviewed it recently). Hyundai spokesman Jim Trainor said that the iPad promotion was only available for the first year of Equus sales. Anyone who wants an… Continue Reading...
The Hyundai Genesis will get all-wheel drive, but it won’t come until 2014, when the car is updated with a revised platform and other changes. While Hyundai CEO John Krafcik has confirmed in the past that the Genesis, Genesis Coupe and Equus will offer this set-up, a report in Car and Driver indicates that it… Continue Reading...
For all the skepticism surrounding the Hyundai Equus, the Korean luxury sedan appears to be doing well, even exceeding Hyundai’s own expectations. Hyundai’s Midwestern PR head Dean Bedore gave us some insight into the success of the Equus, noting that it currently has a 5 percent market share of the luxury car segment, while Hyundai… Continue Reading...
Hyundai‘s vice-chairman, Shin Jong-Woon unequivocally quashed rumors regarding a separate premium brand for Hyundai’s upscale vehicles, telling Automotive News “There are no plans for Hyundai to make a separate brand.” Hyundai spokesman Frank Ahrens elaborated on Jong-Woon’s comments, citing costs and branding difficulties as the main obstacles towards establishing a premium channel ala Lexus, Infiniti… Continue Reading...
When Hyundai first introduced the Genesis, people chuckled at a Korean automaker offering a rear-drive luxury car. Now established as a modestly successful model, Hyundai has ventured further into the luxury market with the full-sized Equus, designed to rival cars like the Mercedes S-Class, BMW 7 Series and Lexus LS. With the possibility that it… Continue Reading...
At the New York Auto Show earlier this year Hyundai debuted its new Equus flagship luxury sedan complete with several premium services, including an iPad Owners Manual. With the car now set to go on sale at select dealerships, Hyundai has given us a brief glimpse at this particular feature and how its so much… Continue Reading...
Having launched the Genesis sedan not that long ago, Hyundai is already looking to up the horsepower with a new 5.0-liter V8 engine that will also be offered in the new Equus luxury flagship sedan. Replacing the current 4.6-liter unit, the 5.0-liter will make 429-hp and 376 ft-lbs of torque, an increase of 45-hp and… Continue Reading...
Hyundai‘s new Equus luxury sedan is the company’s undoubted star of the SEMA show, and long-time Hyundai partner Rhys Millen Racing for a special show car. The big news here are the RMR bolt-on intake and exhaust pieces that add an estimated 30 horsepower. A 14″ brake kit helps bring the portly sedan to a… Continue Reading...
Well, we suppose it was inevitable. Hyundai is set to unveil the Equus DUB Edition at the SEMA show, and really, should we have expected anything different? The DUB edition takes Jay-Z’s mantra of “all black everything” to the next level, with tinted windows, tailights, a Trex DUB Design mesh grille, DUB Design custom body… Continue Reading...
We’ve seen the renderings of Rhys Millen’s Equus project for SEMA, and while it’s still a little underwhelming of a project (especially for a SEMA car), we’re excited to see Hyundai pushing forward with the Equus and leveraging their existing partnerships to show the world what a little bit of tasteful modifications can do to… Continue Reading...
Hyundai‘s first entry into the ultra-premium sector, the 2011 Equus, will start at $58,000 in Signature trim. For an extra $6,500, buyers can upgrade to the Equus Ultimate, which is equipped fairly differently from the Signature. The Ultimate package features a four-seater arrangement, similar to a Maybach, with reclining seats, as well as a massage… Continue Reading...
After a great run at last year’s SEMA show, where the Hyundai Genesis Coupe was at the forefront of most display booths, Hyundai is butressing their previously announced Sonata Turbo with a pimped out Equus, by Hyundai tuner Rhys Millen Racing. The Equus, Hyundai’s cut-price S-Class competitor, has been fitted with a carbon fiber good,… Continue Reading...